SEO & Content

Understanding the Web

&
How to work on it for Better Results
 What are these Anyway?

SEO

&

Content
Let’s Talk SEO
Search
Engine
Optimization
 Why are these 2 Important?
- If Businesses / People are to make an Online
Presence, they can not miss the Opportunities
SEO can bring for them

- Promotion / Discussions / Reputation

Management, although are vital aspects of
SEO. But these can not be accomplished
without the Support of CONTENT
Better Watch-Out for These Attacks
NOW WHAT IS CONTENT
 A CONTENT CAN BE:

PICTURE VIDEO TEXT SOUND/PODCAST

 STILL THE
Acquire Attention:
With the help of appealing content you can acquire the
attention of your target audience.

Provide Information:
The feasible way to provide information about your products
and services to the target market.
 STILL THE
Create Desire:
You can create an ultimate desire amongst your audience
with the help of an appealing and attractive content.

Promote Action:
With the help of a perfectly pitched content you can enhance
the conversion rate from your target market.
 COMPANY ORIENTED CONTENT

• WHO WE ARE?
• WHAT PRODUCTS/SERVICES ARE WE OFFERING?
• WHERE ARE WE OFFERING THE
PRODUCTS/SERVICES?
• WHAT MAKES US DIFFERENT?
• SPECIAL PROMOTIONAL OFFERS?
 COMPANY ORIENTED CONTENT

FROM SEO PERSPECTIVE

• WORD COUNT: 400+

• QUALITY OF CONTENT*
• KEYWORD DENSITY: MORE THAN 1%
• USING KEYWORDS & SYNONYMS
• GIVE IT A NATURAL LOOK
 COMPANY ORIENTED CONTENT

QUESTION:

WHY THE WORD COUNT OF MORE THAN 400 WORDS

IS PREFERRED HERE ? WHETHER IT IS HOMEPAGE OR
THE CATEGORY PAGE OF WEBSITE
 What “Blogging” is ?
The short form of WEB LOG

• B – logging => B stands for a “BOOK” + that is being “LOGGED” on

the internet

• Started by writers who wanted to share their minds with the open
world!
  The relevancy with respect to our
own websites

1. Show Search Engines we keep ourselves UPDATED and

INFORMATIVE for the Viewers!
2. Many Categories hence many blogging topics (and
subsections) for them.
3. More viewers means more “RELEVANT” the blog is for
search engines.
 A URL that has
the word
What is a NATURAL BLOG “blog” in it

and what is KEYWORD

usage?
1. A web-log which has that human factor within itself
(original, includes self-thoughts and weird phrases)
2. Creative Information is what readers mostly look for
alongside Real data

3. Keywords have to be like “Fountain-ed” all over the

article – sprinkle them!
4. Do not exceed the ratio of 5%
 Share your latest Use Your Success Stories
gems

Respond to hot topics in

Answer a question your industry

Engage them
Comment on
a statistic or
DATA study

Tell a Story Use a numbered tip list or a

“How to…”
 How these 2 Work Together
Synopsis

Writing unique content is just half of the equation. The

missing piece is Ensuring it’s indexable
• SEO helps connect customers
to content through search
engines.

• Social Media helps customers

share and participate in
content.

• Content marketing helps

customers build relationships
with brands through content.