Marketing Mix: Coca Cola

Made by: Santiago Parra Villada

Products
 Coca Cola owns many brands of
beverages around the world,
Another “experience” the
customer gets from buying this
type of products is the quality and
the colors of every beverage.
Some of them are:
• Fanta
• Sprite
• Schweppes
• Appletiser
• Coca Cola
Price: Bundle pricing strategy and
Psychological pricing strategy.
 Amazingly, Coca cola products sell 1.9
billion products worldwide.
 They tend to make sales of packaged
coca cola products, telling the consumer
they are going to save x amount of money,
the consumer bites the hook.
 Place

 They sell products in every possible place,

such as:
 – Wholesalers/ distributers
 – Retail/ corner stores/ super markets
 – Restaurants/ cafes/ night clubs
 – Petrol stations
 – Automated teller machines (AMTs)
 In the other hand, Coca Cola is worldwide
Enterprise, having presence in almost every
country on the world. Except:
 Cuba, North Korea
Promotion

 Coca Colas triumph around the world is based on

promotion. Coca cola advertises thought every
channel of communication.
 Sales Advertisement
 Publicity (T.V, Newspapers, Programs)
 The brand, is one of the most recognizable brands in
the world. Everyone knows what Coca Cola is, and
that’s their best marketing strategy.