In Partial Fulfilment of the Requirements for the

the perpetualite : a minister of life (FCL600)

 
 
 
Presented to:
Miss. Almanzor, maria Teresita C. Ed.D, MAN, BSN
THE BIBLICAL BASIS OF
STEWARDSHIP
 Responsibility
of Christian
The earth is steward
God's creation, Human beings are
everything in created by God to
it and all who look after earth-a
live in it responsibility of the
Christian steward
Stewardship in
old testament
Heavens Land should
belong to not be abused
God for short term
gains
People should
have the drive to
serve the lord in
which we have
been placed
STEWARDSHIP IN OLD TESTAMENT
Psalm 24:1

• The earth is God's

creation, everything
in it and all who live
in it
Deuteronomy 10:14

• To the Lord your God

belong the heavens, even
the highest heavens, the
earth and everything.
• People should have
the drive to serve
the lord in which
we have been
placed.
• The land should not
be abused for short
term gains
• Human beings are created by God to look after earth, and
thus God’s dominion, is the responsibility of the Christian
steward
MATTHEW 25:14-30
PARABLE OF THE TALENT
STEWARDSHIP IN THE NEW TESTAMENT
• We are expected to be “stewards” and manage the resources
we are given
• The “tithe’ or giving of a tenth are found in the throughout the
bible
• “tithe represents the returning to God a significant, specific,
and intentional portion of material gain.
• Giving is not limited to the tithe or a specific amount
PRESENT MEANING AND NATURE OF
STEWARDSHIP
STEWARDSHIP IN THEOLOGY

• Stewardship is a belief that humans are responsible for

the world, and should take care of it.

• In Christian tradition, stewardship refers to the way time,

talents, material possession, or wealth are used or given
for the betterment of the creation.
• Utilizing and managing all resources God provides for
the glory of God and the betterment of the creation.

• The central essence of biblical world view

stewardship that God brings into the believers life in a
manner that honors God and impacts eternity
• Stewardship begins and ends with the understanding of
God’s ownership of all.

• “I am the Alpha and the Omega, the First and the Last, the
beginning and the End.”
CHRISTIAN VIEWS OF
STEWARDSHIP
• Christian responsibility in maintaining and using
God’s gifts. This has reference to environmental
protectionism.
• Stewardship is living out a commitment to be
Christ-centered rather than self-centered.
• Profound gratitude, justice and love become the
fundamental motives for giving back to God.

• As different ways, we share our time, talent, and treasure

to build up the Church and make our world a better place.

• We have to take an active part in the life of the Church

and to share the gifts of salvation.
JESUS SPIRITUAL
STEWARDSHIP
 3 Convictions of Stewardship

Disciples recognize God as

Nature disciples firmly the origin of life, the giver of
became Jesus followers no freedom, the source of all they
matter what have, and are and will be

Commitment is expressed in a
entire not entirely single action nor
in a number of action but in an
entire way of life
GODS GENEROSITY WILL
NEVER BE OUTDONE BY
OUR OWN
7 DAY CREATION OF
GOD
 DAY 1

• God created light

• God created night and
day
Day 2
God created Heaven and Sky
 Day 3
God created land and sea. Then ordered the earth to
grow plants and tress so fruits could grow
Day 4

God created the sun, moon and stars to give light to earth
 Day 5
God created
birds in sky
and fishes in the sea
Day 6 God Created
Man and animals
 Day 7

God completed his

creation and blessed it
MEMBERS

• Leader- Dacuycuy, Adrheyn F

• 1.Stewardship in old testament – Rob Vileriano
• 2. Stewardship in the new testament – Abraline Marie Bareng
3. Stewardship in theology – Ayen Panaligan
4. Christian views of stewardship - Lucky Arnista
5. Jesus’ spiritual stewardship –Keith Ugale
6. 7 day god creation-jia
THANK YOU
MID-TERMS
FCL 6 MIDTERM PERIOD REPORTERS
ARANZA, MARIA CHARISSA A. | RESEARCHER, HELPER, CREATIVE
DIRECTOR
AYQUI, PATRICIA JULIET L. | RESEARCHER
BENITO, DENISE ADREA V. | RESEARCHER, PROOFREADER, CHECKER
CONSING, NICOLE VIANNA M. | RESEARCHER, CREATIVE DIRECTOR
DARIA, LAURINE M. | RESEARCHER, ART DIRECTOR
DELA CRUZ, KATE ANNE A. | RESEARCHER
ERMITANIO, JUSTINE RAVEN A. | RESEARCHER
NATIVIDAD, PATRICIA MELISSE F. | RESEARCHER, PROOFREADER,
SUMMARIZER, LEADER
VERGARA, TRIXIA BERNADETTE R. | RESEARCHER, ART DIRECTOR
THE LOVE FOR HUMAN LIFE
 TOPIC 1:

THE SIXTH COMMANDMENT

THEOLOGICAL FOUNDATION

You have heard that it was said to the men of old,

“You shall not kill; and whoever kills shall be
liable to judgment.” But I say to you that
everyone who is angry with his brother shall be
liable to judgment. (Matthew 5:21-22)
 VALUE OF LIFE

● Envy and hatred

● Cain and Abel – first account of
murder in the Bible
● Violent enmity and killing
● God reminds us to keep valuing the
gift of life (Sixth Commandment:
Thou shalt not kill).
 VALUE OF LIFE

Life must be the greatest of gifts because with it, man has
been able to achieve all the progress that flourishes today.
 DESECRATING LIFE
● Killing desecrates a most valued gift from the Creator.
● It puts an end to what one human being can possibly do and achieve.
● It brings loss to others left behind by the victim of killing.
 DESECRATING LIFE

● In the spirit of Christian justice, even the “least” of humanity like hardened criminals,
terminal patients and fetuses of unwanted pregnancies are human beings who deserve
mercy and hope.
● Any deliberate way to terminate a human life is immoral and unjust.
 LOVE LIFE

● Christians should love life because it is the door to happiness and fulfillment.
● Anything that threatens it constricts the possibility of enjoying the world, more so attaining
what God has ordained for us in the end.
 LOVE LIFE

● Maintaining and protecting a decent

and healthy life is a duty of every
Christian.
● Likewise, respect and care for the
lives of others.
● This is a supreme manifestation of
maturity in faith because in
recognizing the life that God endowed
us, we show our being God’s family.
LIVE TO THE FULLEST

● Each of us wants a good life.

● It is achievable when we look into
what we have gone through and what
we still have to go through with the
correct attitude, such as being grateful
for the blessings we have received
amidst depressing realities.
● Life will be good for as long as we
see God’s goodness.
 LIVE TO THE FULLEST
● The Lord said, “I came that thou might have life and have it to the full” (John 10:10).
● God humbled Himself and lived as human among us.
● He showed us the way of living life of fulfillment despite its hardships and sorrows.
● He wants us to do the same.
 TOPIC 2:

HEALTH AND WELLNESS

 HEALTH AND WELLNESS AS OUR
RESPONSIBILITY
● Since life is sacred, we are bound to care for it and anything we do that
threatens life is nothing less than irresponsible.
● Christian should recognize the human body as temple of the Holy Spirit.
HEALTHY LIVING AND LIFESTYLE

Do’s Don’ts

Good food Smoking

Plenty of Sleeping late

exercise and short

Sleep Drinking at
parties,
drinking sprees
Regular check- Gambling
ups

Drug addiction
GOOD FOOD: FDA FOOD PYRAMID
 TYPES OF EXERCISE
● ENDURANCE - keep your heart, lungs, and
circulatory system healthy and improve your
overall fitness. Examples are running and brisk
walking.
● STRENGTH - make your muscles
stronger. Example is lifting weight.
● BALANCE - help prevent falls, a common
problem in older adults. Example is tai chi.
● FLEXIBILITY - stretch your muscles and can
help your body stay limber. Example is yoga.
 WELL-BEING NOT GOOD LOOKING

● Health is not a matter of good appearance though especially if we talk about total
well-being, physical and mental.
● Many people today are desiring looks that approximate those of tv/movie
personalities by way of cosmetic drugs, surgery and similar intervention. This
they do to the detriment of the body.

PHYSICAL HEALTH MENTAL HEALTH EMOTIONAL HEALTH

 DIGNITY IN BEING HEALTHY
● Men spend most of their time to earn
money and forget the well-being of their
body, and towards the end of their lifetime
they spend most of their money to recover
the lost health of their body.
● This is not the kind of stewardship that God
requires us.
 DIGNITY IN BEING HEALTHY
● Dignity in being the noblest creature on
earth stems from our ability to be with God
in our ideals and practices.
● Care of the body should be a top priority for
our Christians.
BE HEALTHY. BE HAPPY.
 TOPIC 3:

ISSUES AND PROBLEMS ON

HUMAN LIFE
Human life being sacred should not be
dispensed with no person has the right to do
so, for every lost life means a loss to his
loved ones, an interruption of his earthly
existence and all of God’s plans that go with
it, and a termination if not total destruction
of a temple of the Holy Spirit. Actions or
practices that relate to ending or ruining
human life should therefore be subject to
moral scrutiny.
 THE FOLLOWING ARE SOME ISSUES ON
ENDING OR RUINING HUMAN LIFE:
1. Murder - deliberate killing is wrong whether it be of another person
(homicide, if not intentional), of oneself (suicide) or of many (genocide).
In suicide, the offender often misses the fact that the impact reaches even the
people around and not only himself. Thus, it is a social crime. In self-defense, the
aggressor’s death is acceptable only if the person defending himself has no other
recourse but to kill his assailant
 ABORTION

● A fetus is a defenseless person,

regardless of its appearance and
conditions of pregnancy.
● Contraception, a means to prevent the
meeting of the sperm cell and egg
cell, is a step away from abortion.
Kinds of abortion Kinds of contraceptives
 CAPITAL PUNISHMENT
The state has taken back its stand on death penalty. The truth is deterrence from crimes
does not hold much water to push for execution of criminals. Christians believe that
they deserve a chance to reform, considering that many of them are victims of social
circumstances.
 MUTILATION AND TORTURE

Whether inflicted as penalty or traditional practice, ruining the body by pain or

dismemberment is inhuman. As for willful organ donation, nobility is indicated.
But sale of organ for simple gains remains to be desire especially ligation and
vasectomy are forms of mutilation.
ligation vasectomy sale of organ for simple gains
 EXTREME SPORTS

● The sixth commandment forbids

exposure to life, endangering
activities like skydiving and bungee
jumping particularly if done without
any sublime reason. These are nothing
but foolhardy hobbies that taunt
disaster and death
 EUTHANASIA
● No one has the right to terminate life just to ease the
unbearable suffering of another. The word was taken
from greek terms “eu” meaning good and “Thanatos”
meaning death. But euthanasia or mercy killing is not
good death, thus not acceptable. If the person asks for it
the act amounts to suicide making use o another person.
The church, however, allows the unplugging of
sophisticated medical apparatus that sustain a comatose
existent. This last gesture even alleviates the decency of
life of the relatives who are enduring the burden of
expenses for the patient.
 CLONING
● The word refers to the reproduction of a being with the use of DNA taken
from another of its kind. A breakthrough came from a British experiment
wherein a lamb was grown from a DNA of an ewe’s breast. Human beings
should be excluded from these, because God ordained a definite manner of
procreation by male and female.
 CLONING
● Cloning is asexual or agametic, a
complete departure from the natural
origin of life. Stem cells, growing
organs or tissues from human sources
life fetuses, are a different story.

● If done for the purposes of life-saving

or life-enhancement research, the
church allows it.
ARTIFICIAL FERTILIZATION

● Babies born in vitro (test tube)

fertilization are the result of acts that
substitute the God-ordained conjugal
act. Said acts should be excluded
from the Christian Moral order.
ARTIFICIAL FERTILIZATION

● Conjugal act is the consummation of

Christian marriage rooted in the
complementarity of human and
woman who are both willing to share
their entire life and to elevate the act
to a sacrament or communion of love
These practices are condemned as part of the culture of death in the 1995
encyclical of Pope John Paul II Evangelium Vitae (Gospel of life). The Holy
Father reiterates the value we ought to give human life, God’s most intimate
gesture of unconditional love for us.
 TOPIC 4: SUMMARY

THE ROLE OF SPIRITUALITY IN

HUMAN LIFE
The synonym of the HOLY SPIRIT IS
HOLY GHOST

It means wind or breath

This role of Spirituality in human life, the

life-style and practices of Christian virtues
must be embodied in each believer through
sacraments, personal prayer, which
contribute to the richness of ministerial
action.
The minister or the priest programs his life of
prayer through the following items:

● Attend Holy Mass

● Frequenting the sacrament of Confession or
reconciliation and spiritual direction
● Saying personal prayer or mental prayer
● Having the Marian devotions like Holy
Rosary and other pious exercises.
 THE SPIRITUALITY AND SOCIAL
TRANSFORMATION

The care for spiritual life should be felt as a

joyful duty and a right of the faithful.

Life is the greatest gift that God has given us, a

precious and divine gift from God that we must
give the full respect.
Spirituality is spiritual works that involves
prophecy, healing, discernment.

Social transformation and spirituality of human

life is a process by which an individual alters
the socially ascribed social status of their
parents into a socially achieved status of
themselves.
 TOPIC 5

GOOD MANNERS AND RIGHT

CONDUCT DURING MASS
FAST BEFORE MASS

 It is Church law that one fasts for at least 1 hour before
receiving Holy Communion. Water and medicine can be
consumed, of course.
The purpose is to help us prepare to receive Jesus in the Eucha
rist. 
NO FOOD AND DRINK IN CHURCH.
►The exceptions would be a drink
for small children, water for the
priest or choir (if discreet) and
water for those who are ill.
Bringing a snack into church is not
appropriate, because we want to
set the church apart as a place of
prayer and reflection.
MEN TAKE YOUR HATS OFF
►It is impolite to wear a hat into
a church for a man. While this is
a cultural norm, it is one that
we ought to follow closely.

►Just as we take off hats for the

Pledge of Allegiance, we do so
in church too; as a sign of
respect.
DON’T CHEW GUM IN CHURCH 

►It breaks your fast, it’s

distracting, it is considered
impolite in a formal setting,
and it doesn’t help us pray
better.

►Can you imagine the Pope

popping gum in during Mass?
CROSS YOURSELF WITH HOLY WATER ON
ENTERING AND LEAVING
THE CHURCH
►This is a reminder of
our Baptism, which made us members
of Christ’s Chu
rch.

►Just try to remain mindful

of what is happening when
you do so and don’t do it
without saying a prayer.
DRESS MODESTLY AND
APPROPRIATELY
►Wear your Sunday Best.

►As Catholics we believe

that God comes down
to meet us at every
Mass. So, why would we
not dress up? 
SHOW UP AT LEAST A FEW
MINUTES EARLY
►If for some reason you can’t be on
time, then try to sit in the back
so you don’t disturb others.

►Getting to Mass early allows you

to pray and prepare yourself
better for Mass.
CELL PHONES SHOULD NEVER BE USED IN MASS
FOR CALLS OR TEXTING.
►The exceptions are emergencies (big ones, not everyday
ones) and if you do use one, please walk out of church to do
so.

►Also, if you are using the phone for

readings or prayers,
this is appropriate,
but try to be discreet.
 WHEN WE ENTER AND LEAVE CHURCH,
GENUFLECT TOWARD THE TABERNACLE
►Christ is present for our sake.

By allowing our right knee to hit the

floor, we acknowledge He is our Lord
and God. If someone is physically
unable to genuflect, then a bow is
sufficient.

During Mass, if you pass in front of the

altar or tabernacle, bow reverently.
PLEASE BE QUIET WHILE IN
CHURCH
►Once you enter the sanctuary –
it is not the time or place to
visit with those around you.
►If you must talk do so as quietly
and briefly as possible.
Remember that your conversation
might be disturbing someone who is in
prayer, which is much more important.
 BOW BEFORE RECEIVING HOLY
COMMUNION
►If it is God, then show your
respect with a bow of the head.

This is an ancient practice that

has continued until this day.
LEAVE QUIETLY
►We encourage you to visit with
others, but once you are outside
of the main sanctuary of the
church so you won’t disturb
others who want to stay and
pray.
So, please leave quietly and then
have then visit afterward.
FINAL- TERM
LOVE

And

ENVIRON
 ECOLOGICAL BALANCE

Theological Foundation:
This one true God, of His own
goodness and Almighty power, not for
increasing His own beatitude, nor for
attaining His perfection, but in order to
manifest his perfection through the
benefits which He bestowed on
creatures, with absolute freedom of
counsel and from the beginning of time,
made out nothing both orders of
creatures, the spiritual and the
corporeal.
 The Role of Man in
Ecology
• We believe that God created the
universe according to His
wisdom.

• He made all things and beings

out of nothing, and this sets Him
apart from an artisan who
fabricates something from some
pre-existing that will make the
whole creation complete,
balanced and orderly.

• He thought of all things that will

be of service and function to His
greatest creature, man.
 Obstacles to Ecological Responsibility
Exploitation of
Nature
- A lot of people resort to quick way of
production that disregard of nature. They
chop down trees from rainforests and
mountains to give way to logging,
kaingin (Slash and burn farming) and the
like. Others blast mountains and leave
toxic wastes on fresh-water bodies while
searching for mines and precious metals.
Destruction of Aquatic
Resources
- We are like primitive people in as
much as many of us still totally
depend on nature. We get our
basic needs from bodies of water
of water in which we do not
implant or contribute any seminal
(spawns, fingerlings, etc.) beings
beforehand. Instead of being
grateful to nature however,
fisherman resort to dynamite,
trawling, illegal gill-net,
electrocution and cyanide fishing.
Indiscriminate
Developmental Projects
- Several projects made way through
nature in the name of development:
dams for hydroelectric plants and
irrigations, highways across forests
and mountains, sky scrapers and other
infrastructure, and many more. Other
projects like nuclear plants lie
innocently productive.
 Obstacles to Ecological Responsibility
Pollution Extinction of Species
- We are like primitive people in as
- Being clean is much as many of us still totally
equivalent to depend on nature. We get our
being orderly and basic needs from bodies of water
of water in which we do not
natural, for filth implant or contribute any seminal
and dirt violate the (spawns, fingerlings, etc.) beings
orderly nature of beforehand. Instead of being
grateful to nature however,
environment.
fisherman resort to dynamite,
trawling, illegal gill-net,
electrocution and cyanide fishing.
Global Warming and Ozone
Depletion
If we are still using aerosol
perfumes and sprays, junk our
old refrigerators and air
conditioner carelessly, avoid
reforestation and similar
corrective measure then we
would be guilty of contributing
to the slow but-sure
annihilation of the planet.
These first two errors are the
direct causes of the hole in the
ozone layer
Common Good and Technology

God is the ultimate environmentalist, man just learns from him. With the gift
of intellect and wisdom from God, man has achieved wonders of science and
technology: cellphones and I-pods, computers with internet, household
appliances, office and work equipment's, life and health support systems, and
other unprecedented items that make existence convenient and pleasant.

Technology is obviously a mere tool for human development and a

subservient contributor for the common good. It should be treated as an
instrument, not a master of human appetite and decisions.
SPECIAL ISSUES IN ECOLOGY

Theological Foundation

Do not start worrying: “where will my food

come from? Or my drink? Or my clothes?
These are the things the pagans are always
concerned about. Your father in heaven
knows that you need all these things.
Instead, be concerned above everything else
with the kingdom of God and with all He
requires of you, and He will provide you
with all these other things.
Population Vs. Ecology

Population
• Population growth by means of family
planning and contraception.

Timeline of Implementation & Result

• Website analysis, audit, and other

important elements are achieved in the
first month.
• Results, depending on the competition,
are normally achieved within 3 to 6
months. These include: rankings, traffic,
and potential online conversion.
Overconsumption vs Destruction

Google AdWords, or Pay-Per-Click (PPC) is a model

of internet marketing in which advertisers pay a fee
each time one of their ads is clicked. Essentially, it's a
way of buying visits to your site, rather than attempting
to “earn” those visits organically. Search Engine
Marketing (SEM) is one of the most popular forms of
PPC. The gain in traffic is supposed to translate into
additional sales.
BENEFITS OF SEARCH ENGINE MARKETING (SEM-SEARCH)

Google AdWords, or Pay-Per-Click (PPC) is a model of internet marketing in where advertisers buy online
traffic to paid search listings (Google) and translate it to online conversion or sales.

Benefits/Advantages of SEM

• Search delivers an active, targeted

message to your online properties.
SEM Identified to have an “Ad” icon beside the website URL. • Expense will only be incurred upon
clicking an ad copy.
• Helps build brand awareness.

Timeline of Implementation & Result

• Upon ad setup & targeting, the website

can immediately be seen in the search
results.
• It is highly measurable, targeted, &
evaluated. (time, day, month)
• Campaign can be specifically ran or
paused.
• Results such as online traffic is
immediate upon implementation.
SEO VS. PAY-PER-CLICK

•SEM/PPC
•SEO
WHAT IS GOOGLE DISPLAY NETWORK (GDN)?

These are
Display Ads

The Display Network is a collection of websites -- including specific Google websites like Google
Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile
sites and apps. If you've ever seen an AdWords ad on your favorite news site or in your Gmail account,
and wondered how it got there, now you know: websites like these are part of the Google Display
Network.
BENEFITS OF SEARCH ENGINE MARKETING (SEM-DISPLAY)

AGE RANGE (Based on Preference)

LOCATION (Areas in a particular city)

INTERESTS (Health & Wellness)

GENDER (Male &/or Female)

• Google Display Network can target a certain

type of individual including : Age range,
location, interests, and gender.

• These are targeted placements within Google

Website Partners.

• Expenses are only incurred upon clicking a

certain image ad copy.
GOOGLE DISPLAY NETWORK (GDN) FOR REMARKETING

Remarketing lets you show ads to people who have visited your website or used your mobile app
before. When people leave your website without buying anything, for example, remarketing helps you
reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as
they search on Google.

Reach people who:

Re-acquire
• Previously visited your interested
site. users &
• increase
Registered/clicked your
potential
products but didn’t conversion
check out.

Remarketing is recommended to improve the conversion rate of existing campaigns.

People who have already been to your website might tend to purchase at a higher rate; you can set bid
adjustments for such customers to gain better position and more clicks and conversions.
BENEFITS OF SEARCH ENGINE MARKETING (SEM-IMAGE
ADS)

SEM DISPLAY IMAGE SIZE SELECTIONS

LEADERBOARD 728x90 pixels

160x600 SQUARE
pixels 200x200
pixels

300x250 250x250

BANNER 468x60 pixels

• Ad sizes vary based on the space provided on a particular website.

• Google will automatically place an image ad based on the ad space available.
• Ad copies may be changed frequently based on your preference.
BENEFITS OF SOCIAL MEDIA MARKETING

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search
activity. It also help build links that in turn support into SEO efforts.

Benefits of Facebook Marketing

• Proper context & message to Facebook
fans help build user engagement which
in turn would lead into potential
conversion .
• It may be in different forms (Cover
photo, posts, images, etc.)
• Facebook users are active and page
updates immediately ping into their
notifications.

Sponsored Facebook Ads

• Sponsored ads are targeted ads.
• These could target a specific age group,
interest, location, and other factors.
• Similar to SEM, no payment shall be
made until ads are clicked unless the
campaign is build for impressions/
views.
FACEBOOK COVER PHOTO

• Cover photo should be updated based on relevant or upcoming events.

• Images and designs should be in-line with brand guidelines for consistency.
• It should also include featured institutions, press releases, blogs, etc.
FACEBOOK POSTS

Daily posts help increase the number of

impressions or views of the fan page. It
encourages user engagement.

Posts may include:

• News about your type of business

• Trends, pre-event and post-event details.
• Achievements and awards
• New products/services
• Anniversaries and other type of
celebrations
• Promos and campaigns that would help
improve user engagement.
FACEBOOK SPONSORED ADS

• Sponsored ads are targeted ads.

• These could target a specific age group, interest,
location, and other factors.
• No payment shall be made until ads are clicked
unless the campaign is build for impressions/ views.
CASE STUDIES
CASE STUDY - SEARCH NETWORK

300
275 Campaign Focus: Online Sales
251 242 243
250

200 179 firstfewyears.com.sg

150

100 First Few Years is an E-Commerce website selling baby

60 69 products in Singapore. It has both Search and Display
50 41 Network. Campaign also include Social Media for
23 31
awareness particularly on Facebook.
0
Feb Mar Apr May Jun

Add to cart • For the first two months particularly March, the
ONLINE TREND Online sales campaign was running while undergoing site
revamp.
• As of July, sales peaked at 69 from February having
23 sales only.
CASE STUDY – DISPLAY NETWORK

Display Network Feb Mar Apr May

Clicks 5,653 5,957 6,911 6,227

Impressions* 1,780,416 1,545,430 1,407,946 1,391,985

CTR* 0.32% 0.39% 0.49% 0.45%

Campaign Focus: Website Visit/Awareness • For each month, the total number of clicks
and click-through-rate (CTR) increases.

• As of July, the website already gathered

firstfewyears.com.sg 6,000+ clicks and about 1.4M impressions.
• The campaign ended on May, 2015.
For the campaign for display network, the goal is to
increase website visits as well as awareness for the brand.

*Impression is the number of times an ad copy is seen in Google partner websites.

*CTR (Click-through-rate) is the ratio of clicks over impressions. For search network, the ideal rate is
1% while in display network, the ideal rate is .10%,
DISPLAY NETWORK (RE-MARKETING) SAMPLE ADS

Ad copies follow brand guidelines. This includes swatches, tone, and other relevant
factors based on your preference.
DIGITAL MARKETING RESULTS (OVERALL CAMPAIGN
SUMMARY)
12,000

10,000

8,000
Organic
Display
6,000
Paid
Direct
4,000 Social

2,000

0
Feb Mar Apr May Jun

Analytics Feb Mar Apr May Jun

Organic 7,484 9,524 9,332 9,438 10,070
Display 5,392 6,037 7,942 8,305 2,964
Paid 2,746 3,583 4,543 5,151 4,837
Direct 1,747 2,841 2,290 2,581 3,560
Social 266 209 238 242 264

• Among all campaigns, both SEM (Search & Display) generate most traffic followed by SEO
(Organic) campaign.
• Social media on the other hand, helps support these campaigns to further reach the desired
audience.
• After the Great Singapore Sale 2015, they stopped their Display Campaign.
HOW DO WE MEASURE A CAMPAIGN?

IMPRESSIONS CLICKS CONVERSION

Number of times an ad Number of times an ad Considered purchase,
copy was seen. copy was clicked. enquiry, sale, etc.

Mainly used for brand Helps improve website Potential conversion comes
awareness. Focus of traffic and acquire potential from clicks or impressions
Display Network. conversion. from ads.

Conversion are considered to be:

• Purchase
• Enquiry
• Registration
• Call/Chat
• Other preferences
 CASE STUDY & ANALYTICS SUMMARY

FIRSTFEWYEARS.COM. SOLUTIONS RESULTS

SG
First Few Years is a Singapore-based company TOTAL
specializing in imported, safe & reliable baby SALES
products & accessories.
80
70
70 65
60

CHALLENGES 50
40
41
REVAMPED SITE TO E- 31
30 23
COMMERCE
• To increase rankings in Google. 20
Website structure, selection of brand items
• To improve outdated website layout. 10
and transactions are made easier through
• To improve overall website traffic. 0
online payment. (Magento platform)
• To increase online sales conversion. Feb Mar Apr May Jun

SEARCH ENGINE In a span of 6 months, sales peaked at 70.

OPTIMIZATION As of June, it already reached 70+.
METHODS USED
Optimized all contents, improved
internal link strategy, built strong off-site
• Website Revamp links, and implemented proper SEO • First page on Google search.
• Search Engine Optimization practices. • Traffic increased by 220%
• Google Search Network • Rank about 800+ secondary keyword
• Google Display Network SEARCH ENGINE MARKETING variations in 1st page.
• 800% increase in organic search
• Demographics & user targeting • Average of 30% increase in sales every
The campaign duration for First Few Years • Ad copies specific to the brand month.
for 6 months. • Image ads for online awareness
• Continuous weekly and monthly
campaign optimization.
 CASE STUDY & ANALYTICS SUMMARY
WWW.DECORILLE.CO
M
Decorille offers slides, swings, windows, and
doors of quality design with versatile
functionality, great sound insulation and easy
cleaning.
CHALLENGES
• To increase rankings in Google.
• To fully optimise website.
• To improve on-page SEO.
• To increase online enquiries/leads.
METHODS USED
• Search Engine Optimization
• Google Search Network
• Google Display Network
• Facebook Marketing
The campaign duration for Decorille was 6
months.
SOLUTIONS
SEARCH ENGINE
OPTIMIZATION
Optimized all contents, improved
internal link strategy, built strong off-site
links, and implemented proper SEO
practices.
SEARCH ENGINE MARKETING
• windows')
Demographics & user targeting
• Ad copies specific to the brand
• Image ads for online awareness
• Continuous weekly and monthly
campaign optimization.
FACEBOOK MARKETING
• Posts and sponsored ads.
• User engagement.
• Content & Multimedia plan.
RESULTS
In a span of 6 months, Decorille has
achieved top ranking for most of its major
keywords.
• Decorille now ranks first page for
their main target keywords (eg
‘window singapore’, 'door and
• Over 300 keywords, an increase from
the previous 12 keywords
• Online and offline enquiries for
Decorille’s products are tripled.
• Recently, Decorille doubled its
budget with usto pursue other digital
marketing strategies like SEM and
SMM with great revenue potential.
 Thank You

Listed in London Stock Exchange AIM

Premier Digital Marketing
Leader/facilitator -Agcopra,Geia Mae G.

Arbitrator/monitor-Dumasig,Diane

Notetaker/timekeeper- Alinsubao,Helen Andrea

Task manager - Vallada,Grace

Elaborator - Mazon, Jade Christian

Final touching - Hombrebueno, Rans Jozen L.