E-COMMERCE STRATEGY

AND GLOBAL ISSUES

: JOHN ALFRED FRANCISCO
:JAYSON BARLIZO
ECOMMERCE MARKETING STRATEGIES TO
INCREASE ONLINE SALES

• 1. Define Your Sales Cycle

-Every business is unique. How long does it take before a customer makes a
purchase on your site? Knowing how customers move through your sales
process can be helpful so that you can create the best ecommerce marketing
strategies possible.
Defining your sales cycle will require some research as well as testing. Once
you have this down you can move on to our next ecommerce marketing
strategies.
ECOMMERCE MARKETING STRATEGIES
TO INCREASE ONLINE SALES
• 2. Optimize Your Checkout Process
• Decrease cart abandonment by optimizing your checkout process. This is one of those
ecommerce marketing strategies that is often neglected by businesses but it is possibly the
most important one! You spend so much time building trust with potential customers to
get them to purchase from you and you need to continue building that trust throughout
your checkout process. If your checkout process is smooth and trustworthy from start to
finish, you will increase conversion rates and decrease cart abandonment. The next
five ecommerce marketing strategies are helpful when optimizing your checkout page.
ECOMMERCE MARKETING STRATEGIES
TO INCREASE ONLINE SALES

• 3. Make your checkout process as easy as possible

• Try to get everything on one page. If you have to have several pages,
consider showing a progress bar at the bottom of each page so that your
customers can visualize how much longer your checkout process will take.
Make buttons easy to find – the more time a customer spends looking for the
next button or the checkout button the quicker they can become frustrated
with your site.
ECOMMERCE MARKETING STRATEGIES
TO INCREASE ONLINE SALES
• 4. Give customers (and search engines) helpful product descriptions
• If you are selling any type of clothing or accessory, provide a size guide. Not only
will this help customers but it will cut back on returns for your business. You may
want to include customer reviews or testimonials as well. Make sure you have a
page dedicated to frequently asked questions. This can also be beneficial to your
SEO if you write quality descriptions that include keywords. Optimizing your
descriptions will help you move up in search rankings which means more visibility
for your business which can leads to more sales.
• 5. Show shipping costs.
• No one likes to go through the process of typing all of their information
in to your site and get all the way to the end only to find out that there is
a huge shipping cost. Be upfront with customers. If you can, let them
know how much they will be paying at the beginning of your check out
process. Or charge a flat rate shipping if this is an option for your
products.
• In addition to being upfront about your shipping costs, give customers an
idea of when their products will arrive or if there are any other shipping
details they need to be aware of.
• 6. Email Marketing and Automation
• Order automations are perfect for keeping customers up to date on
their purchases. There are several emails that can be a part of this
automation including a confirmation email letting the customers
know you have received their orders, a shipping email confirming
that the items have shipped and an email saying their products have
been delivered. You can even send a fourth email asking how they
like their products.
• Asking for feedback or reviews is one of those ecommerce marketing
strategies that is really easy to incorporate into any automation you
may already have. After your customers receive your product ask for
feedback! You can ask customers to simply rate your product or to
leave a review. This is helpful for other customers when they are
shopping for your products and it’s helpful for your business so that
you can continue growing and improving.
• 7. Update Your Website
• If your business has been around for a while, you may want to 
consider a site update. Older sites tend to look spammy. People trust things
that are familiar so if your site is similar to other sites with regards to design,
your customers will feel safe and comfortable. 
• 1998 VS PRESENT
• 8. Social Media Advertising
• Social media is one of the most cost effective
platforms to advertise on! If you already have
accounts on all major social media platforms
like Facebook, Instagram and Twitter you have
already taken the first step! Having accounts
and posting every so often isn’t enough to
grow your business especially in today’s
competitive market. You will need to build an 
ecommerce social media marketing campaign.
• Once you have a strategy in place you can
begin advertising. A great starting point is
Facebook. You can target specific audiences
and link to specific pages on your site. 
• 9. Build a Mobile App
• How many times have you been browsing a site on your phone
and then had to switch to a computer to order your product? If
you want to take mobile one step further, consider building
your own ecommerce app for iPhone and Android. There are
several benefits to having an app for your ecommerce
business. Apps tend to load more quickly that websites so that
users can shop more efficiently. If you have an app customers
are one tap away from viewing your products. You can also
send push notifications through apps to notify customers when
you are having a sale or when their favorite item is back in
stock. If your business is already established and you are
looking for ways to continue to develop your brand, building
an app is a excellent way to boost sales and drive growth.
 E- COMMERCE GLOBAL ISSUES

• 1. An absence of Online Identity Verification

• When a visitor visits an e-commerce website and signs up, the portal is unaware of the customer
except for the information he/she entered. The customer is genuine or not is questionable. This
creates huge revenue losses for a company when a customer makes a Cash-On-Delivery (COD)
purchase and the information entered like phone number, the address is invalid or fake.
Solution:
• This challenge can be solved by taking proper steps to verify the customer’s information. First of
all recognize signs of suspicious activities like if any customers are placing high priced orders or
large orders, Detect fake phone numbers or e-mail address, check zipcode whether it is matching
with state/city. Besides this when a customer signs up send textual message or e-mail to validate
the genuineness of customer. And when a customer makes a COD purchase automated call can be
dialed out to the customer and ask him/her to validate the delivery address.
• 2. Competitor Analysis
• In this competitive world, there will be too many competitors who will be
offering same products and service as you. Unless you have the best strategy
that differentiates yourself from other competitors; it will become difficult to
survive.
• 3. Maintaining customer’s loyalty
• No matter how attractive or fancy your website looks, if you would not be
able to build the customer trust and loyalty, the business has to struggle
another day!
• It’s the work of lots of efforts for companies to make a new a customer and
maintain the same customer for a long time. One of the reasons why
ecommerce companies face the struggle while building trust and loyalty with
the customer is because a seller and a buyer don’t know each other nor they
can see each other while making a transaction, unlike street-shopping. It
takes few transactions, time and plenty of efforts by the company to build the
customer trust and loyalty.
• 4.   The headache of product return and refund
• In a survey by comScore and UPS, 63% of American consumers check the
return policy before making a purchase and 48% would shop more with
retailers that offer hassle-free returns. This clearly shows how conscious
consumers are for the return and refund policy.
• When the product is returned, due to whatsoever reason, whether a customer
was dissatisfied or the product was damaged, the business suffers a heavy
loss of shipment and reputation. Cost of logistics and shipping have always
been scary for those e-commerce sellers who deliver the product for free.
• 6.   Competing against retailers and manufacturers
• Many online stores bulk buy products wholesale from manufacturers or
distributors to sell that in retail from their online store. This is the basic
business model for online stores.
• Unfortunately, because of ecommerce’s low barrier to entry and other
reasons, many product manufacturers and retailers to start selling directly to
consumers.
• The same company that sells your products may also be your competitor. For
an example, ABC Garments, sells not just your online marketplace, but also
directly to consumers on its website. Even some of manufactures builds
distributors that makes the scenario worse.
• 7. Problem of Data Security
• Security issues over the web can lead to nightmare. Fraudsters post lot of
spam and they may attack the web host server and infect all websites with
viruses.  They can get access to all your confidential data about your
customer’s phone number, card details etc.

“Surviving in the Ecommerce competition, which is no less than war, requires the outstanding
strategies. If you don't want to struggle, then give extra efforts on your every aspect of business.
You must be prepared for challenges and growth at every stage of your business, and ultimately it
will have a better chance to bloom.”
THANK YOU 