LOCAL AND GLOBAL

COMMUNICATION IN
MULTICULTURAL
SETTINGS
LOCAL AND GLOBAL COMMUNICATION
is an essential tool
for universal understanding among people
of varied culture.
it is the ability to transmit and access
information across cultures through speaking,
listening, reading, and writing.
by acquiring the skills on local and global
communication, students can learn how to
understand and interpret information from a multi-
cultured community where language and cultural
barriers can impact efficiency.
WHAT DOES CULTURAL DIVERSITY
MEAN?
 Please watch cultural diversity one
world at

https://www.youtube.com/watch?v=YA
GWQM1h_Uo&t=42s
Cultural diversity

Often used interchangeably with the

concept of
multiculturalism
MULTICULTURALISM

is defined as “a system of beliefs and behaviors that

recognize and respect the presence of all diverse groups
in an organization or society, acknowledges and values
their socio-cultural differences, and encourages and
enables their continued contribution within an inclusive
cultural context which empowers all within the
organization or society.”
 Seven important actions involved in the
definition of multiculturalism
BY: Sociologist Dr. caleb Rosado,
Diversity & multiculturalism specialist
MULTICULTURALISM
1. recognition of the abundant diversity of cultures;
2. Respecting for the differences;
3. Acknowledging the validity of different cultural
expressions and contributions;
4. Valuing what other cultures offer;
5. Encouraging the contribution of diverse groups;
6. Empowering people to strengthen themselves and others to
achieve their maximum potential by being critical of their own
biases; and
7. Celebrating rather than just tolerating the differences in
order to bring about unity through diversity
HOW CAN WE
RESPOND TO THE
CALL OF
CULTURAL DIVERSITY?
1. Increase your level of understanding about
other cultures by communing with people
outside of your own culture - meaningful
relationships may never be developed simply
without communication.
2. Do not impose values on others that may bring
conflict or inconsistencies with other cultures.
3. When interacting with others who may not be proficient in

English, we must bear in our minds that language

differences do not reflect their level of intellectual ability.
4. Be sensitive to the concepts and terms revolving around family,
gender roles, religion, and emotional well-being for they vary
significantly among cultures and behavior.
5. Within the workplace, educational
setting and medical setting, use materials
that are acceptable among various
cultural groups within the local community
and the society in general.
6. Avoid behaviors that show cultural
insensitivity, bias, or prejudice.
7. Be proactive in listening, accepting, and
welcome people and ideas that are different
from your own.
Narca, A. and Sevilla, H. (2018) said that

“Cultural diversity supports the idea that every person

can make a unique and positive contribution to the
larger society in spite of their differences. Imagine a
place where diversity is recognized and respected;
various cultural ideas are acknowledged and valued;
contributions from all groups are encouraged; people
are empowered to achieve their full potential; and
differences are celebrated.”
“Diversity
is the one true thing we
have in common.
Celebrate it everyday.”
Why is cultural diversity
important?
Please watch the following:

Binaylan Worship Dance:

https://www.youtube.com/watch?v=P8Mx-4rFdQo
 
B’laan Dance Music:
https://www.youtube.com/watch?v=OfP40bWDyFc&t=117s
 
“Tasaday”, a documentary:
https://www.youtube.com/watch?v=qXs7MIAFVo0

For further readings about the indigenous people in the Philippines, visit
cbcpworld.com cited by http://katutubo.lorenlegarda.com.ph/ip-groups/

Greetings around the world at:

https://www.youtube.com/watch?v=3tlNJibk234
Gestures around the world at:
https://www.youtube.com/watch?v=qCo3wSGYRbQ
Sources:
Narca, A. and Sevilla, H. (2018). The World Through Communication - Purposive
Communication. Cavite City, Cavite: San Sebastian Recoletos under Recoletos
Educational Apostolate in the Philippines.
https://www.youtube.com/watch?v=P8Mx-4rFdQo https
://www.youtube.com/watch?v=OfP40bWDyFc&t=117s
https://www.youtube.com/watch?v=qXs7MIAFVo0

Further Readings:

Madrunio, Marilu R. (2018). Purposive Communication Using English in Multilingual

Contexts. Quezon City: C & E Publishing, Inc.

Magan, Rhodora G., et. al (2018) Purposive Communication in the 21st

Century.Manila:MINDSHAPERS CO., INC.

cbcpworld.com cited by http://katutubo.lorenlegarda.com.ph/ip-groups/