WELLCOME

TO
CROWN CEMENT
PREPARED BY
Name ID
Liton Sani 103011183
Imam Khalid Bin Wahid 103011194
MD.Shahriar Hossain 102011100
Rehman Tanvir 103011189
Akramul Wahid Tonmoy 103011188
ABOUT COMPANY
M.I. Cement Factory Ltd .

Cement is the latest addition in the list of export commodities in

Bangladesh. Our country started exporting cement from January 2003.
Crown Cement of M.I. Cement Factory Ltd. takes the pride of part of
it. Earlier, apart from some production of state-owned Chhatak Cement
Factory, the country was dependant on its import. In this context, local
investors took the initiative for setting up cement factories and starts
producing cement in 1992.
The production in eight private factories stood 34 lakh tons in 1997,
So far, about 100 Factories got government's approval of which 56
factories are on production with a production capacity of 1.30 crore
metric tons against a domestic demand of 60 lakh tons in a year.
BACK GROUND OF THE COMPANY
• Establishment & history   In the modern days, there is no alternative to
cement for construction works.
• The state owned Chhatak Cement Factory and Chittagong Cement
Clinker Factory were the only two cement factories, which had been
producing cement in the post liberation period. As their production
capacity was much less than the market demands, cement were being
imported to meet the necessity. But in the name of imported items market
had been flooded with adulterated cement. As a result, consumers could
not rely on any one of those brand.
• In this scenario, local manufacturers came in the line in decade ’90 and
thus consumers started changing their mind over the quality of the
cement. In this continuity, M.I. Cement Factory Ltd. was set up on the
bank of river Dhaleswari in the industrial belt of Mukterpur in Munshiganj
district, nearest to the capital city of Dhaka.
• The beginning of the journey   The foundation stone of the M.I.
Cement Factory Ltd. was laid on December 11, 1998. Primarily
the daily production capacity of the factory was 600 metric tons
as it follows the world famous O-Sepa separator of Japan.
• M.I. Cement Factory went into operation commercially in 2000
and marketed its products with the brand name of Crown
Cement. From the very beginning, it has maintained a non-
compromising position on its high quality. As a result, it has
gained huge popularity in the market. Due to increase of
demand, company set up its second unit with the capacity of
800 metric tons per day and three unit with the capacity of 1400
MT per day within two years
•   Altogether the factory has been producing 2800 metric tons of
cement per day from May, 2008. Crown Cement is accredited by
BUET, BSTI and LGED. Each and every consumer now knows
that Crown Cement attaches highest priority for maintaining its
quality, weight and services.
• Our Vision:   Our vision is to make a contribution to the nation by
creating opportunities in the arena of industrial growth and
development of Bangladesh, and to provide a solid foundations
for society's future.

• Our Mission:   As a modern cement company, we manufacture

cement (Brand Name: Crown Cement) to meet the needs of
clients through innovative products & services that create value
for all our stakeholders
   Our goals are to:
• Provide highest standard products and secure customers
satisfaction.
• Secure strongest competitive production through creative product
and operational excellence.
• Have highest entrepreneurs’ skills.
• Create a team of employees of highest professional skills.
• For conversation of natural resources to engage in research and
innovation to use alternative raw materials where possible.
• Extension of facilities to customers MICFL has taken steps to
supply to customers cement in bulk through its bulk carries and
also in form of ready mixed concrete direct to construction site
corporate nature in management.
ABOUT PRODUCT
• Product   M. I. Cement is basically a grinding
mill that imports raw materials and
manufacturers the final products.
• Presently the MICFL is producing two types of
cement depending on customers such as
customers’ choice viz. Ordinary Portland
Cement and Composite Portland Cement.
• Ordinary Portland Cement Type-I
For general construction work, in concrete where no special
protection such as sulphate or acidic attack from soil and water
not anticipating, this type of cement is used. It is marketing in
brand name:
“Crown Cement”, Standard Mark:
BDS EN 197-1:2003; CEM-I, 52.5 N
Composition: Clinker 95-100%
• Composite Portland Cement
MICFL introduced from 2005 this standard of cement matching
with the specific demand of construction such as foundation, floor,
brick-laying, plastering and concrete work also. Trade mark,
“Crown Cement” Standard Mark:
BDS EN 197-1:2003; CEM-II/A-M, 42.5 N
Composition: Clinker: 80-94%
ACHIEVEMENT
• A FOOD GRADE SILO, COMPLETED BY
CROWN CEMENT

• A RIVER JETTY, UNDER CONSTRUCTION BY

CROWN CEMENT
A LARGE SHOPPING COMPLEX CONSTRUCTED BY OWN CEMENT 
• A LARGE SHOPPING COMPLEX CONSTRUCTED BY
CROWN CEMENT 
ACHIEVEMENT & REWARDS

• BSTI
• UKAS
• BCMA
• BIS
• Crown Cement is being used in
• Jatra bari-Gulistan Flyover
• Kuril Flyover
• Second Time Awarded National Export Trophy
(Gold) -2009-2010
• Awarded Natioanal Export Trophy (Gold)-
2008-2009
 Others
• Beyond the border : Research shows that there is a 12 percent
increase in domestic demand of cement every year. But the
investors cannot rely on only the domestic demand of the
cement. They have to look for markets abroad. It is understood
that there is no way to get the market abroad without producing
international standard quality cement.
STRENGTH
• Quality control and high Quality product
• Machineries and Technology of European Standards
• High Level of Training
• Good Location
• Large Marketing Team
• Improve Management Practice
MARKET DISTRIBUTION MAP
WEAKNESS
• Distribution setup cannot cover the whole country yet
• Company cannot achieve their target market share yet
• Poor structure of HR department
• Low level of Marketing
FINANCIAL REPORT

Name 2011 2010 2009

Current Asset 4,396,055 943,140 617,067

Current Liability 1,369,177 881,779 677,294

LIQUIDITY RATIO FORMULA:

Current Asset
Current Ratio= = 2:1
Current Liability
CALCULATION:

YEAR 2011 2010 2009

RESULT 3.211:1 1.069:1 0.911:1

COMMENT

Current ratio shows the result for 2009,2010 and 2011. They have
less current asset than current liability and they are not able to
maintain the standard ratio. If they do not increase the current
asset they may fall in lose.
THANK YOU
ANY QUESTIONS ?