American International University

Bangladesh

Submitted By:
Formal Presentation Toufikul Islam
ID- 12-21524-2
on Dell…… Shehab Uddin
Submitted to: ID- 12-21385-2
Amzad Hossain
Erfan Haque
ID- 12-21538-2
Dept. of MIS Mohebbullah
ID- 12-21518-2
Submitted on: Aslam Khan
29th nov 2012 ID-
Concept
Industrial overview
table
Industrial History
Dell’s Vision and Mission
Managerial Process
Dell’s Marketing Process
Cyber Money Deals
Summary
Industrial overview:
Name: Dell
Moto: The power to do more
Industry: Computer hardware
Computer software
IT consulting
IT services.
Founded: Austin, Texas, U.S.
(May 1, 1984)
Founder: Michael Dell
Area served: Worldwide
Employees: 110,000(2012)
Headquarters: 1 Dell Way, Round Rock,
Texas, United States
Website: www.dell.com
Industrial History…
Dell traces its origins to 1984 , when
Michael Dell created PCs limited while a
student at the University of texas at
Austin.
1985,the company produced the first
computer of own design ---- the ‘’Turbo
PC”, sold for US$795.
The company changed its name to “Dell
Computer Corporation” in 1988 and
began expanding globally ----first in
Ireland.
Industrial History cont…

In 1992 , Fortune magazine included Dell

computer Corporation in its list of the world’s
500 largest companies, making Michael Dell
the youngest CEO of a fortune 500 company
ever.

In 1996, Dell began selling computers via its

web site , and in 2002, Dell expanded its
product line to include televisions,
handhelds, digital audio players and printers.
Dell’s Vision:
Dell Understand people’s needs best and will create
and deliver appropriate communication services to
people’s life and make their work easy

Dell’s Mission :
To deliver optimum value to
 Customers
 Employees
 Shareholders and the
nation
 Create all the advance
computer and it’s
equipment.
Managerial Process:

Group Chairman

Managing Director

Executive Director

GM GM GM GM GM
Admin Finance Merchandise Communication Production
Dell’s Leadership Team..
Names Positions
Michael S. Dell Chairman of the Board,
Chief Executive Officer

Jeffrey W. Clarke Vice Chairman and President,

Global Operations and

Stephen J. Felice President,

Chief Commercial Officer

Marius A. Haas President,

Enterprise Solutions

Stephen F. President,
Services
Schuckenbrock
John A. Swainson President,
Software
Dell’s Products…
Names Example
Laptops Latitude, Inspiron, Vostro, XPS , Dell
Precision, etc

Ultra books & Tablets XPS 10 Tablet, PS 13 Ultra book etc.

Desktops OptiPlex, Vostro, Dell Precision, All-

in-One etc
UltraSharp, Professional, Dual monitor, E
Monitors Series, 14’’ to 27’’ monitors are available

Black and white Single Function Leasers,

Printers Multifunction leasers, All in One Inkjet etc. Like :
Dell 1250c color laser printer.
 Dell’s Marketing Process ….
Types of Dell’s marketing:
Dell is one of the biggest computer and computer’s
accessories manufacture in hole world. Dell advertisements
have appeared in several types of media including television,
the Internet, magazines, catalogs and newspapers. Some of
Dell Inc's marketing strategies include lowering prices at all
times of the year, offering free bonus products (such as Dell
printers), and offering free shipping in order to encourage
more sales and to stave off competitors.
Marketing Extra Theory : To maintain its low prices, Dell
continues to accept most purchases of its products via the
Internet and through the telephone network
Main Concepts about Dell’s Marketing..

 Perform with each types of computer and it’s accessories

in the comparative market.
 In recent year Dell’s components prices had been falling as
much as 25 percent annually (an average of 1/2 percent of
a week.
 Industry’s PC sales consisted of computers selling for less
than $ 1,300.
 Insures a secure warranty statement for every products.
 Dell insures a trusted service for their customers.
 Well partnership with the Suppliers .
 Extensive data and information sharing with both supply
partners and customers .

 Dell’s Marketing Process Cont ….

Target Market:
 Transactional (30% of sales) – customers who
are individual or business who buy computers
as a stand alone transaction.
 Relationship (40% of sales) – customers who
have an ongoing long term relationship with
Dell and are less price sensitive.
 Mixed (30% of sales) – customer who switch
between transactional and relationship based
purchasing patterns.
Dell’s Product selling strategy…
Dell have their own showroom in every country around the world.
And they also have dealers who collects Dell products and sales
them to retailer sellers . Like : Computer source , RAYNS . They are
the best sellers in Bangladesh.

Dells Internet Selling Strategy….

 1.5 million people visited Dell’s Web site weekly, about 20
times more than called to talk with sales representative over
the telephone.
 $6 million sales per days during the 1997 Christmas shopping
period.
 Europe had weekly internet sales volume of $5 million in
early 2006
Dell’s online Selling process is known as

Process of Purchasing online from Dell…

 First visit Dell Website www.dell.com.

Process of Purchasing online from Dell Cont…
Chose your product
Then Customize the product…
Then Pay the bill online..
We can use
Master card
and visa card
to pay the
bill….
 Competition..
Dell’s major competitors include HP, Apple, Toshiba, Sony, Asus etc.
Our recommendation about Dell’s marketing
strategy…

Dell has the most advance and very much optional

computer equipment . Dell earns vast range of
revenue each year by their well known and
comfortable marketing strategy. They famous for
their online marketing process. Every year about
10 million customers buy their product from Dell’s
website. They are also famous for their easy and
comfort customer service system.
Summary:

Dell is one of the largest computer manufacture in USA as well

as in hole world . The most significant and honest reason
behind their success is their marketing strategy and as well as
their managerial system..
Please ask Question that is
related to my presentation…
Thanks To All