ASIA PACIFIC COLLEGE OF ADVANCED STUDIES

Balanga City, Bataan

on

MEDIA & INFORMATION

LANGUAGES
Media Languages

•are codes, conventions, formats,

symbols and narrative structures that
indicate the meaning of media messages
to an audience.
Codes
• are systems of signs that when put together create
meaning

• * Semiotics - study of signs

Types of Codes
• Symbolic Codes
• Written Codes
• Technical Codes
SYMBOLIC CODES

•show what is beneath the surface of

what we see (objects, setting, body
language, clothing, color, etc. ) or iconic
symbols that are easily understood
WRITTEN CODES

•  use of language style and textual layout

(headlines, captions, speech bubbles,
language style, etc. )
TECHNICAL CODES

• - Are ways in which equipment is used to

tell the story - This includes sound, camera
angles, types of shots and lighting as well as
camera techniques, framing, depth of field,
lighting, exposure and juxtaposition
CAMERA SHOTS
Extremely Long shot
• Also called extreme wide shots such as a large
crowd scene or a view of scenery as far as the
horizon
Extremely Long shot
LONG SHOT
• a view of a situation or setting from a distance
Long Shot
Medium Long Shot
• shows a group of people in interaction with each
other.
Medium Long shot
Full Shot
• a view of a figure’s entire body in order to show
action and/or a constellation group of characters
Full shot
Medium Close Shot
• shows a subject down to his/her chest/waist
Medium Close Shot
CLOSE UP SHOT 

• a full-screen shot of a subject’s face showing

the finest nuances of expression
CLOSE UP SHOT
EXTREME CLOSE UP SHOT 
• a shot of a hand, eye, mouth, or any object in
detail.