ANCIENT WAR GENERAL –

HANNIBAL BARCA
SALES & DISTRIBUTION MANAGEMENT
 GENERAL INFORMATION

• Name – Hannibal Barca

• Birth Place – Carthage (Tunisia)

• Born – 247 BC

• Died – 183/181 BC

• Rank – General Commander-in-Chief of the Carthaginian army

 BUSINESS TAKEAWAYS
Set your goals – Hannibal Barca always set his goals before going for a war just like a
modern day businessman should always be. Because he set goals he become such a celebrated
war general.

Study your opponents/competitors – Going to a war without knowing anything about your
opponent will result in only one thing – LOSS! Hannibal Barca always studied his opponents.
He studied what their strengths and weaknesses are. Accordingly, he made strategies and
fought them and came out victoriously.

Mission & Vision – Hannibal Barca was known to set powerful visions for himself and his
team. No matter how successful you are, always have a mission and vision set for your
business. A mission helps you in knowing what are you currently focusing on and a vision
helps you in understanding what are your long term goals.
CONTD.
Out of the Box – Never do what others are doing. Hannibal Barca used to always think out of
the box which in turn confused his enemies. They never knew how will he hit them. A
competitor should never know what are your business thoughts. Thinking out of the box will
give you results that are beyond the satisfaction level.

Fulfill your promises – Hannibal Barca used to promise his troops that he would reward
them if they win the battle and if won, he used to fulfill his promise. A businessman should
fulfill his promise given to his team and his customers. This results in gaining a good amount
of trust and the motivation to work increases.

Find a way or make one – Hannibal Barca had a never give up attitude. He followed the
strategy of “Find a way or make one.” If one strategy is not successful, be ready with plan B.
A plan not working doesn’t strip you of the privilege of making another one.
CONTD.
Canvas for support – Never depend upon yourself for everything. Always canvas for
support. Hannibal Barca always had a team behind him and he also befriended the local
people in order to have extra support. It is very important to have a strong and capable
team behind you. As the saying goes “Quality matters not Quantity.”

Be a Leader not Boss – Hannibal Barca always led by example. He slept among his
soldiers and would not wear anything that marked him as a leader or made him different
from his soldiers. He led the armies into battle from the front and was the last to leave the
battlefield. Being a leader motivates the entire team to work hard and achieve the
organizational goals.
THANK YOU