MMS – A | BATCH 2019-21 | GROUP 3

Strategies Adopted By Airtel

Main streams for strategies that are used by multinational firms like Airtel to
achieve the growth objectives.

• Corporate Level Strategy

• Pricing strategy
• Just in time customer service
• Diversification strategy
• Study competitors strategy
 Strategies Adopted By Airtel

Airtel Our opinion

Corporate Level Strategy: Corporate Level Strategy:
• In existing market the company • To be pioneer in 5g services
is transforming itself into the
digital service provider
 Strategies Adopted By Airtel
Our opinion
Airtel
Pricing strategy : Pricing strategy :
• customer is more price focused , • VAS (value added service) with
hence Airtel had come with existing tariff plans
tariff plans which look more
attractive and generate impulse
for switching to Airtel
 Strategies Adopted By Airtel
Airtel Our opinion

Just in time customer service: Just in time customer service:

• customer issue must be resolve • Online customer supports (web
in real time . Providing in time chats)
solution
 Strategies Adopted By Airtel
Airtel Our opinion

Diversification strategy : Diversification strategy :

• The company utilize the brand
awareness and strength to
launch related products in the
global drink industry, offering
merchandise from fridges, shirts.
• Jio is also looking at smart home
solution including home
entertainment and surveillance
system
 Strategies Adopted By Airtel
Airtel Our opinion

Study competitors strategy : Study competitors strategy :

As competitor are coming with
new strategies, hence Airtel need
to proactive in understanding the
customer demands and
competitor strategy
• Other than charging low prices
by lowering production cost and
maximizing supply chain
efficiency
 Counter Strategies Of The Competition
• The shifting 5G ecosystem
• Personalisation vs Privacy must be given to our customers