MMS – A | BATCH 2019-21 | GROUP 3.

International Parent Company Of

• The DDB Mudra Group, is a part of the DDB Worldwide Communications Group.

• It is India's first and largest integrated marketing communications and
services network.
•  DDB Worldwide is owned by Omnicom Group Inc.
• Omnicom Group is one of the world's largest advertising holding companies.
International Head CEO & President
John D Wren
• The Omnicom Chief Executive, John
Wren, Has Combined Creative
Integrity and a Humble Outlook to
Build the World's Biggest Advertising
Holding Company.
India Head CEO and MD, DDB Mudra Group
Aditya R. Kanthy • He has been an integral part of the
transformation journey of the
agency from India’s most successful
independent advertising agency to a
much-coveted marketing
communications group that
eventually became a part of the
Omnicom Group.
 History of the agency
• Mr. A. G. Krishnamurthy founded Mudra
communication on 25th march 1980.

Headquarters in India • He moved to Reliance Industry as advertising manager

4years later he founded Mudra communication

• DDB Mudra Group • Mr. Krishnamurthy started Mudra with one brand
(Registered Office) Vimal .today Mudra has 125 client this multifold
increase is a testy many to his passion and zeal.
in Mumbai.
• In 1990, Mudra signed a collaboration agreement
with DDB Needham Worldwide. In 2011, ADA
Reliance decided to sell majority of stocks to
Omnicom, parent of DDB.
Clients of the company in India
3 Most recent Ad campaigns of the company
McDonald's India

• Here’s presenting DDB Mudra

latest work for McDonald’s
India’s McSaver combo meals.
The National Basketball
Association (NBA)

• Here’s welcoming NBA

to India with a film
that’s as larger than life
as the game itself.
• Presenting DDB Mudra new
work for the powerful, new
Volkswagen Polo and Vento.
 View’s on what did our group like and did not like about the campaigns
Ad Campaigns LIKE
1. The Ad is short precise.
2. Acting of the Kids.
McDonald's India
1. Very creative and innovative
concept to introduce NBA in
National Basketball INDIA.
Association (NBA) 2. GOAN song used in the Ad.
3. Animation.
1. Good transition between the
toy car and the actual car.
Volkswagen 2. The were able to relate the boy
with actual car using the toy.
3. Colour of the actual car used in
the Ad.
DISLIKE
1. The video is little dark.
2. The LED TV in the background
looks like malfunctioning.
1. People stepping on the TAXI.
2. To much crowd on the road
which made it little messy.
1. They were not able to relate the
girl with the car, as they related
the boy with the car.
2. The Ad should have been time
bound.
 LIST OF REFRENCES / BIBLIOGRAPHY

http://ddbmudragroup.com

https://en.wikipedia.org

https://www.scribd.com

https://www.youtube.com

*slide number 7, 8 and 9 includes video.