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  • Decision Tree - Planogram2

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    Anamika Singh
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    This document contains a planogram for sauces in a supermarket. It includes: 1. A diagram of shelf placement for different sauce brands like Maggi, Kissan, Smith & Jones, and Chinese sauce brands. The diagram allocates more space to top-performing brands. 2. Details of sauce variants available from different brands along with their package sizes ranging from 200g to 1kg. 3. A consumer decision tree showing the steps a shopper would take to choose a sauce - first selecting the variant, then brand, then pack size. 4. Images of sauce shelves from a hypermarket showing how the planogram is implemented on store shelves with brands and packages organized as

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    DECISION TREE- PLANOGRAM2

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    This document contains a planogram for sauces in a supermarket. It includes: 1. A diagram of shelf placement for different sauce brands like Maggi, Kissan, Smith & Jones, and Chinese sauce brands. The diagram allocates more space to top-performing brands. 2. Details of sauce variants available from different brands along with their package sizes ranging from 200g to 1kg. 3. A consumer decision tree showing the steps a shopper would take to choose a sauce - first selecting the variant, then brand, then pack size. 4. Images of sauce shelves from a hypermarket showing how the planogram is implemented on store shelves with brands and packages organized as

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    192 views10 pages

    Decision Tree - Planogram2

    Uploaded by

    Anamika Singh
    This document contains a planogram for sauces in a supermarket. It includes: 1. A diagram of shelf placement for different sauce brands like Maggi, Kissan, Smith & Jones, and Chinese sauce brands. The diagram allocates more space to top-performing brands. 2. Details of sauce variants available from different brands along with their package sizes ranging from 200g to 1kg. 3. A consumer decision tree showing the steps a shopper would take to choose a sauce - first selecting the variant, then brand, then pack size. 4. Images of sauce shelves from a hypermarket showing how the planogram is implemented on store shelves with brands and packages organized as

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    DECISION TREE- PLANOGRAM

    SAUCES

    GROUP-10

    SUMIT ROY(06)
    MINHAJ(09)
    KASHISH ARORA(34)
    AKANSHA(35)
    ANAMIKA SINGH(40)
    TARUN DUTT(51)
    WHAT IS A PLANOGRAM?
    Visual description, diagram or drawing of
    a store's layout to include placement of
    particular products and product
    categories.
    PLANOGRAM FOR FMCG PRODUCT
     Fast-moving consumer goods organizations and
    supermarkets largely use text and box based planograms
    that optimize shelf space, inventory turns, and profit
    margins
     When building a planogram it is highly recommended to
    allocate space based on item performance or unit
    movement. The cardinal rule of planogramming is to
    ensure there are enough products on the shelf to meet the
    consumer’s demand
    A VISIT TO HYPERMARKET
    HYPERCITY (VASHI)
    BRANDS AVAILABLE
    BRANDS AVAILABLE VARIANTS PACK SIZE

    MAGGI Chili sauce, Extra Hot, Chili Garlic, 200GM, 500GM, 1 KG


    or Thai Chili Sauce

    KISSAN Kissan Tomato Ketchup(bottle), 200GM, 500GM, 1 KG


    Kissan Ketchup(Refill), Kissan
    Squeezo Ketchup

    SMITH & JHONES Tomato Ketchup,Garlic Chilli 200GM, 500GM


    Sauce, Masala Chilli Sauce,Sweet
    & Hot Sauce,Pizza
    Ketchup,Bhelpuri Chutney 

    CHINGS SAUCES(typical 1 flavor), Stir Fry 200GM, 500GM


    Sauces
    HIENZ CHEF STYLE Chinese Sauce, 200GM, 500GM
    Tomato Ketchup(bottle), Tomato
    chilli sauce(bottle)
    CONSUMER DECISION TREE –
    SAUCES

    Sauces

    Variant

    Brand

    Pack Size
    PLANOGRAM– SAUCES

    SAUCESC SIZES

    VARIANT

    CHINESE DISHES SAUCE TOMATO VARIANT

    SINGLE FLAVOR STIR FRY


    DIFFERENT FLAVORS
    PLANOGRAM-
    AS IN HYPERMARKET
    TOMATO KETCHUP & SAUCES
    SQUEEZE HEINZ & SAUCES FOR
    MAGGI (MAX SPACE) KISSAN PACK SMITH& JONES CHINESE CUISINE

    1 1 1 1 1 1 1 1 2 2 2 2 2 2 7 7 7 7

    1 1 1 1 1 1 1 2 2 2 7 7 7 7
    2 2 2

    8 8 8 8
    4 4 4 4 4 4
    3 3 3 3 3 3 3

    8 8 8 8
    3 3 3 3 3 3 3 4 4 4 4
    4 4

    5 5 5 5 5 6 6 6
    6

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