A line represents a single dimension—length.

It can be straight or
curved and can be combined with other elements. It can create shape,
tone, form, and texture. The weight and quality of the line. Examples of
the factors worth considering are pencil grades, cross hatching, and
etchings

Using a variety of lines will create a more interesting drawing. These drawings
uses straight lines, curved lines, thick lines, hatching, cross-hatching, spirals, scribbles,
and zigzags.
It is closed line. Shapes can be
geometric like squares and circles.
They are flat and can express length
and width.
It is a light reflected off objects. Understanding
color meanings is essential when you are
preparing a logo. Color psychology affects
your lives in so many ways, yet you often do
not realize the impact of your color choices, on
your stationery and packaging, in your retail
store or office, in your marketing or business.
The use of color can bring multiple layers of
meaning. Companies can use these
responses to underline and accent their
branding messages. And your success as a
logo designer will be boosted if you have a
thorough understanding of color psychology.
Big brands pick their colors carefully.
Every color, including black and white, has effects for
logo design. You need to pick your colors carefully to improve
the specific elements of the logo and bring clue to your
message with the use of shade and tone.
Bright and bold colors are attention grabbing but can
appear forceful. Soft tones express a more classy image, but
run the risk of being overlooked. More specifically, particular
meanings are ascribed to different colors in society.
Red Implies passion , energy, danger or aggression;
warmth and heat
Orange Often seen as the color of modern thinking

Yellow Related to being sunny, warm, and friendly

Green Commonly used when a company wishes to

emphasize their natural and ethical identifications.

Blue One of the most widely used colors in logos

Purple Speaks of royalty and luxury

Black A color with a split personality

White Associated with purity, cleanliness, simplicity, and

innocence
Brown Has manly meanings

Pink Can be fun and girly.

 M ILA‘ S EATERY
Multiple colors are difficult to pull off,
but can work.
The effect of multiple colors is that these
companies are offering a wide choice of
products and services. The multiple colors used
for the Olympic rings carry message of diversity
and inclusivity.
 If your client is a global corporation, choose your logo
color care. There are cultural differences in the way colors are
interpreted. For example, red is considered lucky in China,
while white is the color of death and mourning in India. There
is a good round up of the cultural meanings of different colors.
Finally, do not put too much focus on color choice.
Consider that one in 12 people suffer from color blindness.
Plus there is always the likelihood that any logo you produce
for a client will end up being reproduced in monochrome, or
even in different colors, as they see fit. So make sure your color
choice reinforces and enhances the design of your logo but
does not define it.
Texture is the feel, appearance, thickness, or stickiness of
a surface or substance. Graphic artists can trick the eye
into seeing three –dimensional materials on a two-
dimensional surface (illusory texture).
 From a creative point of view, contrast occurs
when two or more related elements are displayed
differently , and the greater the difference, the
greater the contrast .

• Color contrast
• Size Contrast
• Shape Contrast
• Positional Contrast
There is so much more to contrast than just “light
and dark.” It is one of the most important principles
in design and you can almost never have too much
it, provided that you use it properly.
It is about finding better and more efficient
ways of communicating the message behind the
design.
Exploring contrast in detail and using it to its full
potential is one of the best ways to do this.
Creative Drawing
(Dot Design)
  Creative Drawing

(Line Design)

Creating Designs
Using the Elements of Arts

a. Matching Type
b. Identification