Professional Documents
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R&D and Intellectual Property R&D and Intellectual Property
R&D and Intellectual Property R&D and Intellectual Property
R&D and Intellectual Property R&D and Intellectual Property
Slides
Industrial Organization: Markets and Strategies
Paul Belleflamme and Martin Peitz © Cambridge University Press 2009
Introduction to Part VII
Context
• Increasing importance of intangible assets (i.e.,
human knowledge or ideas to which a legal entitlement,
called Intellectual Property (IP),
IP is usually attached)
• Firms transform their business models around IP.
• Firms increasingly seek patents, grant licenses, litigate...
• Knowledge may also be created collectively.
• Open source software
• IP stands at the heart of economic policy.
• Innovation = source of economic growth
• Need for careful analyses of the mechanisms
and institutions governing the production, use
and diffusion of IP
Chapter
Chapter 18.
18. Learning
Learning objectives
objectives
•• Examine
Examine the
the interplay
interplay between
between market
market structure
structure
and
and innovation.
innovation.
•• Understand
Understand that
that firms’
firms’ incentives
incentives to
to invest
invest in
in R&D
R&D
depend
depend onon the
the structure
structure of
of the
the product
product market
market they
they
are
are acting
acting in.
in.
•• Understand
Understand how how firms
firms may
may useuse R&D
R&D to
to shape
shape the
the
structure
structure of
of their
their market.
market.
•• Analyse
Analyse the
the pros
pros and
and cons
cons of
of ‘patent
‘patent races’.
races’.
•• Understand
Understand how
how R&D
R&D investment
investment decisions
decisions
change
change when
when firms
firms recognize
recognize the
the strategic
strategic
nature
nature of
of these
these decisions,
decisions, and
and when
when they
they are
are
allowed
allowed to
to coordinate
coordinate them.
them.
Preliminary definitions
• Process vs. product innovation
• Process innovation:
innovation generation, introduction and
diffusion of a new production process (with the products
remaining unchanged).
• Product innovation:
innovation generation, introduction and
diffusion of a new product (with the production process being
unchanged).
• Drastic vs. nondrastic process innovation
• Drastic (or major)
major innovation:
innovation allows the innovator to
behave as a monopolist without being constrained by
price competition in the industry.
• Nondrastic (or minor)
minor innovation:
innovation innovator may gain
some cost advantage over its rivals but competition
constrains the innovator.
• Graphical illustration on next slide
© Cambridge University Press 2010 7
Chapter 18 - Market structure and incentives to innovate
- Homogeneous product market
Preliminary definitions (cont’d) - Firms produce at c0 and
compete in prices.
- Innovation cost below c0
Case.
Case. Microsoft’s
Microsoft’s incentives
incentives to to innovate
innovate
•• The
The argument
argument about
about the
the replacement
replacement effect
effect can
can
be
be extended
extended to
to aa multiproduct
multiproduct firm.
firm.
•• Prediction:
Prediction: higher
higher incentives
incentives to
to innovate
innovate on
on market
market
segments
segments where
where firm
firm faces
faces competition
competition than
than on
on those
those
segments
segments where
where itit enjoys
enjoys significant
significant market
market power.
power.
•• Microsoft’s
Microsoft’s launch launch of of the
the Xbox
Xbox in in 2005
2005
• "It is surely no coincidence that Microsoft's hidden ability to innovate
• "It is surely no coincidence that Microsoft's hidden ability to innovate
has
hasbecome
becomeapparent
apparentonly
onlyininaamarket
marketin inwhich
whichititisisthe
theunderdog
underdogand and
faces
facesfierce
fiercecompetition.
competition.Microsoft
Microsoftisisfar
farless
lessinnovative
innovativein inits
itscore
core
businesses,
businesses,ininwhich
whichitithas
hasaamonopoly
monopoly(in (inWindows)
Windows)and andaanearnear
monopoly
monopoly(in(inOffice).
Office).But
Butininthe
thenew
newmarkets
marketsof ofgaming,
gaming,mobilemobile
devices
devicesand
andtelevision
televisionset-top
set-topboxes,
boxes,Microsoft
Microsofthas hasbeen
beenunable
unableto to
exploit
exploitits
itsWindows
Windowsmonopoly
monopolyotherotherthan
thanindirectly
indirectly----itithas
hasfinanced
financed
the
thecompany's
company'sexpensive
expensiveforays
foraysinto
intopasture
pasturenew.”
new.”
("The
("Themeaning
meaningof
ofXBox,"
XBox,"The
TheEconomist,
Economist,November
November24,
24,2005)
2005)
• Efficiency effect:
effect fear of losing its monopoly position provides the
incumbent with a stronger incentive
monopoly position is prolonged through innovation
© Cambridge University Press 2010 17
Chapter 18 - When innovation affects market structure
Case.
Case. The
The race
race for
for cleaner
cleaner cars
cars
•• Who,
Who, in
in the
the near
near future,
future, is
is going
going to
to come
come up
up with
with
an
an affordable
affordable car
car with
with much
much lower
lower emissions
emissions of
of
green-house
green-house gas?gas?
•• AA traditional
traditional player
player (incumbent)?
(incumbent)?
•• Toyota
Toyota seems
seems to to have
have taken
taken the
the lead
lead with
with its
its gasoline-
gasoline-
electric
electric hybrid,
hybrid, the
the Prius.
Prius.
•• Other
Other carmakers
carmakers are are developing
developing cars
cars powered
powered by by hydrogen
hydrogen
fuel
fuel cells.
cells.
•• An
An outsider
outsider (entrant)?
(entrant)?
•• Tesla
Tesla Motors,
Motors, aa Silicon
Silicon Valley
Valley upstart,
upstart, hashas come
come up up with
with an
an
all-electric
all-electric sports
sports car,
car, largely
largely made
made of of lightweight
lightweight composites
composites
(“greener
(“greener than
than aa Prius
Prius and
and faster
faster than
than aa Ferrari”).
Ferrari”).
2 (ρ (1−ρ )π m + ρ 2π d − f)≥ρπ m − f
• Aggregate profits are higher with two rather than one
⇔ f≤
firm ρ(1−ρ )π ifm + ρ 2π d −ρ 2 (π m −π d )≡ f2publ < f2priv
investing
Quantity competition
⎧ ∂q* / ∂x < 0 forβ < β
⎪ j i
⎨ *
⎪ ∂qj / ∂xi > 0 forβ > β
⎩
Price com petition
∂p*j / ∂xi < 0 forallβ
• Intuition
• R&D expenditure firm is tougher competitor
worth investing more only if tough behaviour is met by a soft
response of the rival firm
• OK under quantity competition provided that spillovers are small enough
(because otherwise, the other firm also becomes a tougher competitor)
• Never OK under price competition.
© Cambridge University Press 2010 29
Chapter 18 - R&D cooperation and spillovers
Case.
Case. Research
Research joint
joint ventures (RJV) and
ventures (RJV) and collusion
collusion
•• May
May collusive
collusive behaviour
behaviour be
be facilitated
facilitated by
by RJVs?
RJVs?
•• Empirical
Empirical answer
answer is difficult
is difficult need
need to to isolate
isolate impact
impact
of
of returns
returns to
to collusion
collusion onon decision
decision to
to join
join an
an RJV.
RJV.
•• Strategy
Strategy ofof Goeree
Goeree andand Holland
Holland (2008)
(2008)
•• IfIf product
product market
market collusion
collusion is is not
not aa motivation
motivation toto form
form an
an RJV
RJV
then,
then, after
after controlling
controlling forfor firm,
firm, RJV
RJV and
and industry
industry
characteristics,
characteristics, the
the propensity
propensity to to enter
enter into
into an
an RJV
RJV should
should
not
not bebe impacted
impacted by
by changes
changes in in the
the antitrust
antitrust policy
policy aimed
aimed at
at
deterring
deterring collusion
collusion inin the
the final
final goods
goods market.
market.
•• Experiment
Experiment
•• US
US telecom industry
telecom industry 38%
38% of of firms
firms involved
involved in
in RJVs
RJVs
•• Antitrust
Antitrust policy
policy became
became tougher
tougher in in 1993
1993 and
and 1995.
1995.
•• Probability
Probability telecom
telecom firms
firms join
join aa given RJV by
given RJV by 25%.
25%
25%.
25%
Review
Review questions
questions
•• Why
Why does does aa monopolist
monopolist have have less
less incentives
incentives to to
innovate
innovate than than aa perfectly
perfectly competitive
competitive firm?firm?
Explain
Explain the the meaning
meaning of of the
the ‘replacement
‘replacement effect’.
effect’.
•• Why
Why does does aa monopolist
monopolist threatened
threatened by by entry
entry have
have
more
more incentives
incentives to to innovate
innovate than
than aa potential
potential
entrant?
entrant? Explain Explain the
the meaning
meaning of of the
the ‘efficiency
‘efficiency
effect’.
effect’.
•• Explain
Explain why why firms
firms might
might invest
invest too
too much
much in in R&D
R&D
(from
(from aa socialsocial point
point ofof view)
view) when
when theythey are
are racing
racing
to
to obtain
obtain aa patent
patent on
on anan innovation.
innovation.
•• Discuss
Discuss the the effects
effects ofof strategic
strategic behaviour
behaviour on on
firms’
firms’ investments
investments in in R&D.
R&D.
•• IsIs itit aa sensible
sensible policy
policy toto allow
allow firms
firms toto coordinate
coordinate
their
their R&D R&D decisions?
decisions? Discuss.
Discuss.
© Cambridge University Press 2010 37