GREY ADVERTISING

Introduction
Journey So far:

Founded in 1917, changed to Grey Advertising in 1925; In 2000 it became

Grey Global Group; 2005 WPP (Wire and Plastic Products Plc)acquired Grey
Global Group.

 Grey Worldwide is headquartered in New York. Grey Global Group ranks

among the largest global communications companies in the world.

 Grey Worldwide (I) Pvt. Ltd. has its headquarter in a Mumbai. It specializes

in providing effective advertising and marketing solutions.

 In India it has offices in Delhi, Kolkata, Bangalore and Ahmedabad. Grey

Worldwide India Pvt. Ltd. is part of the larger family called the Grey Global
Group.

• Presence : 432 offices in 96 countries operating in 154 cities

• Chairman : Jim Heekin

 Diversification

Its Communication disciplines include:

 general advertising
 public relations/public affairs
 healthcare marketing
 brand development
 relationship marketing
 sales promotion
 interactive marketing
 on-line and off-line media services. 
 Subsidiary Companies

Operates under the following heads :

1. Wing (Hispanic Marketing)
2. Mediacom (Largest strategic Media planning & Buying company, 106
offices in 81 countries)
3. Grey Advertising(Client base includes 1/5th of all fortune 500 companies,
121 offices 116 cities in 94 countries)
4. (Brand communication)
5. Activation Marketing (G2) (87 offices , 42 countries)(strategic insights,
analytics,)
6. Grey Public relations(collaboration with WPP’s Cohn & Wolfe)
7. Alliance (Sports marketing agency)
8. Grey Health Care
9. Grey Brand Acceleration
 Clientele

Grey India’s noteworthy list of clients :

Hero Honda
Maruti Suzuki
Nestle
Indian Oil
Ambuja Cement
UTV
P&G
Reliance Communication
Godrej and many more
 Accolades
        
•  Ad works - Award for Advertising effectiveness for
Britannia
• Ad works - Effective advertising and direct marketing
campaign for Mauritius Tourism
• Gold for the India Today campaign on "My India My Pride"
• Gold for "The most effective use of sponsorship in the Asian
Brand Marketing Awards" for Samsung
• G2 Direct & Digital India wins digital agency of the year(At
the IDMAA 2010)
 Questions for Discussion

1. Instead of focusing on its core service, Grey Worldwide

(GW) chose to venture into many other businesses.
Discuss the reasons behind this move and its contribution
to the success of GW?

 Strategic move to capture large markets

 Provider of a huge array of services in Media,
Communication and strategy leads to expanding clientele.
 Inherent philosophy of acquiring market leaders.
 Questions for Discussion

2. Diversification was not the only method that GW adopted

to increase its client base and provide quality services.
Elaborate on the various other initiatives GW took to
widen its customer base.
• Recommendations on Strategy formulation and effective
future direction with the help of driving idea.
• Enter new markets with well thought-out mergers and
acquisitions.
Eg. 20th December 2010 acquires Yolk, leading interactive
and digital media in Asia
• Eyes Asia’s retail market, Starts Asia wide study
THANK YOU