Sociocultural

Environment
RAFAEL ALFONSO A. CATORCE
Definition

 The social environment consists of the sum total of a society’s

beliefs, customs, practices, and behaviours. It is, to a large
extent, an artificial construct that can be contrasted with the
natural environment in which we live. Every society constructs
its own social environment
Sociocultural factors

 People’s view of themselves

- People vary in their emphasis on serving themselves versus serving others.

 People’s view of others

- People are concerned about the homeless, crime and victims, and other social
problems. At the same time, they seek those like themselves for long-lasting
relationships, suggesting a growing market for social-support products and services.
Sociocultural factors

 People’s view of organizations

- Decline of loyalty toward companies

 People’s view of nature

- Some feel ruled by it
- Some feel harmony with it
- some seek to master it
Sociocultural factors

 People’s view of the universe

- Renewed interest in spirituality
- Developed more permanent values
- Family, community, earth, faith, ethics
High Persistence of Core Cultural Value

 Corebeliefs and values – These are persistent and are passed

from parents to children and are reinforced by schools, churches,
businesses, and government.
High Persistence of Core Cultural Value

 Secondary beliefs and values – are more open to change and

include people’s views of themselves, others, organization, society,
nature, and the universe
High Persistence of Core Cultural Value

Subcultures - Each society contains subcultures, groups with shared values,

beliefs, preferences, and behaviours emerging from their special life
experiences or circumstances.
Natural environment

Corporate environmentalism recognizes the need to integrate environmental

issues into the firm’s strategic plan trends in the natural environment for
marketers to be aware of includes:

- Increased shortages of raw materials

- Increased pollution
- Increased government intervention
- Increased environmental sustainable strategies