STORE LOCATION AND

SITE EVALUATION
 Location, Location, Location
• Strong competitive advantage
• Right location attracts right customer
• Very little flexibility hence strategic decision
• Good location gives sustainable business
• Affects related cost (scm, hr, capital
investment)
 Criteria to consider include

population size and traits

competition
transportation access
parking availability
nature of nearby stores
property costs
length of agreement
legal restrictions
 Choosing a Store Location
• Step 1:
Evaluate alternate geographic (trading)areas
in terms of residents and existing retailers
• Step 2:
Determine whether to locate as an isolated
store or in a planned shopping center
• Step 3: Select the location type
 Isolated store- Diverse retailers (Big bazar , Mc D)
 Unplanned business district
Central Business District(CBD) – Connaught place, Delh)
Small Business Development (SBD)- Karol Bagh Delhi, Alpa Markets,
Mumbai
(Neighborhood Business Dvelopment (NBD)- Hiranandani Market, Powai)
(String (Unplanned shopping area)- Lokhandwala complex, Mumbai)
 Planned shopping center
• Step 4:
Analyze alternate sites contained in the
specific retail location type
• HUFFs MODEL

• Reilly's Law of Retail Gravitation