TYPES OF BRANDS

 MANUFACTURERES BRAND VS PRIVATE BRAND

 Individual branding vs Family branding
 Why a brand needs an individual branding strategy
 Why would a company adopt a family branding
strategy
 Types of brands
Individual branding
It is the marketing strategy of giving each
product in a portfolio its own unique brand
name
ex: P &G products- Head and
shoulders,pantene
HUL products-Axe,kissan
Family Branding
Group of Products are given the same
brand name
Ex:Amul,Videocon
 Why a brand needs an individual
branding strategy

Why would a company adopt a family

branding strategy?
 TYPES OF BRANDS
 Service brand
 Personal brand
 Product brand
 Activist brand
 NGO or N Public brand
 on-governmental organization
 Luxury brand
 Value brand
 Innovative brand
 Organization Brand
 E-Brands
THANK YOU