Branding challenges and

opportunities
 Introduction
 Globalization of competition and greater openness of
Markets
 Strategic alliances
 Collaborative marketing
 Designing products for global acceptance
 The increasing openness of markets
  Impact of Technological change
 Product innovation
 Convergence of product markets
Time based competition
Action Plan of the company
 Harvesting the best customers
 Occupying the mental corner store
 Developing a reputation for innovation
 Shorter order fulfilment cycles
 Mass customization
 Mass customization
 The Increased Power of Distributors and the Evolution of Channels
 Investor Expectations and Brand Equity
 Changing consumer markets
 Considering branding as an asset
 Bringing up breakthrough brand concepts
 Financial challenges
 Creating a digital branding strategy
 Achieving integrated marketing communication (IMC)
 Effective brand building opportunities
o Define your persona
o Having a strong internet presence, especial y social media
o Blogging for branding
o Customer service as a priority
THANK YOU