BRAND MANAGEMENT

By
Dr. krishna
 PLAN TO DISCUSS:
OBJECTIVES OF BRANDING
Advantages of Branding
Planning your path: How to create aims and
objectives
Aims and objectives examples
dimensions of branding
• Aims and objectives examples

1.Create identification and brand awareness.

2.Guarantee a certain level of quality,
quantity, and satisfaction of a product or
service.
3.Help in the promotion of the product.
These objectives have the same ultimate
goals, i.e., to induce repeat purchases.
Advantages of Branding
1.It makes shopping feasible to customers
since it is means of identification
2. Shoppers treat brands as a guide to
quality, the price of the product, service,
etc. generally, consumers associate each
brand with certain quality, price, service,
etc.
 Planning your path: How to create aims and
objectives
 Know your brand
 Ask yourself what matters right now
 Make sure you’re “SMART”
 Know your timeline
 Try using OKRs
Examples
oxfam
Sainsbury’s aims and objectives
Dimensions of Branding


A personal
Availability
enrichment
Dimension
Dimensions Dimension
of BRAND

Security and Influence

Dimension
assurance
dimension
THANK YOU