July 2019

Do Well Do Good

Case 1

DO WELL DO GOOD
The 8 criteria of a “do well do good” company

1. Sell something you think will genuinely help your customer (people call
Customers it “purpose”)
2. Therefore don’t’ sell something that creates an addiction or harm your
customers

3. Make your employees learn and grow.

Employees 4. Make an effort to offer job opportunities to those who are out of the
traditional job market.

5. Be smart at finding an innovative and sustainable economic model, and

Government not at avoiding taxes

6. Have operations that don’t impact the society negatively unless you
more than offset them
Society 7. If your product can change lives of people who are not your customers,
make an effort to find an economic model to serve them as well (eg
finance, health,)

8. Don’t’ sell/buy something to/from company that does not follow

Value chain principles 1-6

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 Dr. Reddy’s Laboratories
https://www.drreddys.com/

Background of the company Criteria

• Description • Criteria 1
- Formed in 1984 by Dr. Anji Reddy by - Vision & mission of the company is to bring
acquisition, to make medicine affordable expensive medicine within reach &
- With 20,000 employees across 17 help patients recover with the 5 promises
countries with a market cap of INR 850 bn+ alongside several articles
• Criteria 2
- In 2019, Dr Reddy’s won a case which
Product/ service helps reduce the cost for opiod addiction
treatment in the US
• Criteria 6
• Characteristics - They have various outreach and patient
support programmes to support patients
- Products include medicines regain health and stay healthy with extra
and Pharmaceutical care to ensure good ethical and moral
intermediate products imperatives
- Differentiating factors are
pricing and accessibility to • Criteria 8
public - Dr. Reddy’s has a stringent list of supplier
code of conduct. There are safeguards
against all the criteria in the document.

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