DIGITAL MARKETING

Individual Evaluation

Submitted by-
Ashutosh Sharma(PGFB1915)

Other Group Members-

Ankita Rajput
Kranthi Kiran
Mudit Sharma
Shivam Gupta

Submitted To-
Prof Rajat Gera

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 About The Website
• Website URL- https://inforiocity.wordpress.com/
• To have a thorough understanding of SEO concepts in DMEC course, me, along with my group members have created a
website- Inforiocity- ‘Feeding information to your hunger curiosity’

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• For SEO Optimization I have chosen Entertainment page of our website
• Page URL- https://inforiocity.wordpress.com/entertainment/

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 Keyword Research
• By Using keyword research methods and I identified few keywords that can be used for our page-
 Indian Entertainment
 Entertainment News
 Latest Entertainment news
 Entertainment News Bollywood
 Entertainment News 2020

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 Competitive Analysis
For competitive analysis I have selected two pages related to sports and use keyword tool to find out the top performing
keywords on these website according to the volume of the search-
1) https://indianexpress.com/section/entertainment/
2) https://www.mid-day.com/entertainment

Table-1 Top keywords on the page of

https://indianexpress.com/section/entertainment/ Table-2 Top keywords of the page https://www.mid-day.com/entertainment

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 Competitive Analysis(cont)
Competitive Analysis between Inforiocity, Mid-day and Indian express websites(Source: www.analytics.moz.com)

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Analysis of exact webpage

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 Keyword Selection-Long tailed keywords
• For getting better google ranking we can use below long tailed keywords(Source: analytics.moz.com)

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 Content Creation & On-Page Optimization

Source: analytics.moz.com
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On Page Grader of Indian Express Entertainment page
Source: Moz analytics

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 LINK BUILDING Microsoft Excel
Comma Separated Values Fi

For building links we will refer the competitor’s websites and identify their trusted backlinks with the help of
SEO tools like Spyfu.com. Below are few backlinks of competitors- Indian Express

Source: Spyfu.com 10/9/20 15

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Source: Spyfu.com
 All Links
Quora Follow Links
Microsoft Excel
Comma Separated Values Fi
https://app.neilpatel.com/en/seo_analyzer/backlinks?
domain=quora.com&locId=2840&lang=en

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MOBILE FRIENDLY

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 LEAD GENERATION

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