Using Block-chain in e-Commerce: An opening for

Bangladeshi Customers
MD. SAIFUR RAHMAN RONY
E-valy

September 08, 2020

 INDUSTRY ANALYSIS
INDUSTRY: E-Commerce

MARKET SEGMENT: Behavioral Segmentation

RATIONALE
I tried to conduct secondary research by interviewing some e-commerce entrepreneurs. I
also interviewed some e-commerce customers via social media. I wanted them to focus on
the transaction section, specially. I also intended to find out the weight of the role played by
Banks and Mobile cash.
 INDUSTRY ANALYSIS
MARKET RESEARCH
I have chosen the e-Commerce industry of Bangladesh, specifically an e-commerce site
called evaly.
In recent days, evaly has earned to huge customer base around Bangladesh. A lot of
customers are using evaly to purchase a lot of things. Due to its significant market impact in
our e-Commerce industry, it is worth to consider evaly as an attractive market participant.
 INDUSTRY ANALYSIS
COMPETITIVE ANALYSIS
Three competitors of evaly (according to user behavior)

1. Daraz.com:  Strong collaboration among departments and Attractive user-friendly

website with Poor brand recognition and Late refund policy

2. Chaldal.com: A Closer relationship with customers and wide customization

opportunity with Poor branding policy and lack of trustworthiness due to absence of
visual presentation of products

3. Bikroy.com: A very popular C2C business model, that attracts customers most and
user-friendly website with Absence of B2C model limited its opportunity and absence
of trustworthiness
OPPORTUNITY IDENTIFICATION
 OPPORTUNITY IDENTIFICATION
PROJECT NAME: Opportunities for e-Commerce site in using Blockchain in the context of Bangladesh

PROJECT DESCRIPTION
Making e-Commerce more convenient to local customers and helping local e-Commerce
business to enlarge introducing an innovative technology like Blockchain.

RATIONALE
There are several problems of using e-Commerce that users always face, here in Bangladesh.
They feel the trust issue most while e-purchasing. Sometimes customers make the
prepayment, but they don't get any assurance when they're going accept the product. There is
also an important issue of refund. To meet the needs stated above, I propose the above ideas.
So that both the business and customers going to be benefited and the number of e-Commerce
transactions surely going to be skyrocketed.
 OPPORTUNITY IDENTIFICATION
STATEMENT OF NEED
There are several problems of using e-Commerce that users always face, here in
Bangladesh. They feel the trust issue most while e-purchasing. Sometimes customers
make the prepayment, but they don't get any assurance when they're going accept the
product. There is also an important issue of refund.

STATEMENT OF BENEFIT
To meet the needs stated above, I propose the above ideas. So that both the business and
customers going to be benefited and the number of e-Commerce transactions surely going
to be skyrocketed.
 POSITIONING
VALUE
Introducing blockchain technology in e-Commerce will surely help customers not to face any
trust-related problem. Moreover, this will reduce extra charges cut by third parties like Banks.
Where the other competitors are trying to introduce Mobile Cash as a primary payment
medium, which has still got the privacy issue, my suggestion will play beyond that issue.

POSITIONING STATEMENT
For e-Commerce customers who tend to be regular buyers of different e-Commerce sites.
To make the transaction process faster and more secure which will also reduce transaction
charges. The products can be groceries, electronics, or anything that customers buy from
different e-Commerce businesses. Unlike the competitors who are trying to utilize mobile
commerce where customers have a trust issue, blockchain technology will eliminate such
disadvantages.
 POSITIONING
STRATEGIC POSITIONING
Introducing Blockchain will surely give a huge advantage within the e-Commerce segment.
It will allow evaly (my chosen e-Commerce site, in Bangladesh) to enhance its service
quality and will make it more customer-friendly. Already evaly a huge number of distributors
across the country, so it will definitely get a big advantage in comparison to other
competitors. This only step will surely blow away the competitors.
EXECUTION
 EXECUTION
BUSINESS MODEL
Key Activities:

Development of the platform, emphasizing of customer service using blockchain

technology with proper privacy maintenance and easy payment method.

Cost structure:

Employee cost, Operational cost, Investment and other costs.

Revenue Streams:

Revenue from seller commission

EXECUTION
EXECUTION
EXECUTION
THANK YOU

MD. SAIFUR RAHMAN RONY