MEDIA PLAN

Big Idea
PALS provide outdoor activities in a safe environment
under the watchful eyes of our certified lifeguards.
•High standard of governance.

Objectives
• Disseminate awareness on the services offered
by PALS especially Camping, Dolphin Watching
& Beach Bash
• Highlight the accreditations obtained by PALS
over the years
• Establish PALS as the safest and most
professional lifeguard service in Pakistan
• Focus on packages offered by PALS
Social Media Approach:

•Platforms: Engage audiences on Facebook

and Instagram.
•Align digital platform with the on-ground
activities that are taking place.
•To provide the most relevant information
regarding the services or packages that are
being offered.
Post 1
Video Post

Caption:
For all the adventure freaks out there, we’ve got the
perfect adventure for you.
Like Acquisition Ad
Post 2 - Dolphin Watching
BT:
Discover The Beauty of Dolphin Watching
It’s the best season to enjoy it

Dolphin Watching is the perfect activity for this season,

making it the most desirable activity to be represented
in a like acquisition ad.
Caption:
Make use of the excellent weather, and experience
Dolphin Watching. Dolphins are some of the most
intelligent and beautiful creatures on the planet.
Pictures doesn’t do it justice, which is why we are giving
you the opportunity to see it for real.
Post 3
BT: Pakistan's only professional life guard service

Caption:
PALS is Pakistan Life Saving, and there is no doubt about
it. We are Pakistan’s only professional life guard service
and we keep your safety and fun our top priority.
Carousel - Introducing the Activities
BT:
A Relaxed And Fun-Oriented Environment

Caption:
PALS Outdoor is all set to entertain you with the following
activities:
• Cliff Jumping
• Boating
• Dolphin watching
• Jet Ski
• Snorkeling
• Underwater Adventure
• Speed Boating
• Wake Tubing
Post 4 – Mubarak Village
BT:
Relax With Your Friends Around The Campfire
Camping at Mubarak Village

Caption:
Come spend time with mother nature. Pals Outdoors is
arranging a camping session for you at Mubarak Village.
Get away from the stress of living in the big city and be
one with nature.
Post 5
International Accreditations
BT: Your Safety Is Our Goal!

Caption:
For your safety exclusively, PALS is accredited by the
following International affiliations and Memberships :
• International Life Saving Federation
• Surf Life Saving New Zealand
• Royal Lifesaving Society
Post 6 – BBQ On The Beach
BT:
Time For A Beach Bash
Licensed To Grill.

Caption:
For all the BBQ enthusiasts out there, enjoy an exciting
BBQ party while being accompanied by PALS lifeguards,
who will ensure your safety.
Post 7 – FOLLOW INSTAGRAM AND WIN FREE VOUCHERS.
BT:
Giveaway Alert!
Follow us on Instagram
Tag 3 friends in the comments
Win a dolphin watching voucher

Building social media platforms other than Facebook.

Caption:
Pals Outdoors is now giving away free vouchers. Just
follow us on Instagram, tag 3 friends in the comments
and get a chance to win a dolphin watching voucher.
Post 8
Cliff Jumping
BT: Be Wild, Be Free!

Caption:
PALS OUTDOORS offers the unusual Cliff Jump
experience for the people who dare to do something
adventurous.

7th Video
8th Video
11th video : 2 seconds and onwards.
(From the Cliff Jumping Folder in Super Sharing)
Post 9
PALS Rescue Statistics
BT: Serving You With A Proven History

Caption:
PALS is the most professional lifeguard service and It
has the statistics to back it up.
Post 10: The Lalley Boat
BT: An Enthralling Experience Between The Sea And The Sky.

Caption: • Videos can be taken from Super

Having a long weekend? Get Sharing in the folder of (Speed Boat
yourself revived with the PALS Lalley).
OUTDOOR exciting boat ride.
Post 11
Highly trained Safeguards
BT:
Professional and Reliable Safeguards

Caption:
200 Safeguards of PALS are certified by the International
Membership i.e. Surf Life Saving New Zealand, to make
everything viable for your protection.
Post 12 - Snorkeling
BT:
The Deeper You Go, The Cooler It Gets

Caption:
Explore the unknown and be certain of
your safety. You can trust the depths
with PALS around.
Post 13
Corporate Offerings
BT:
An Adventure Outside The Office

Caption:
Luckily for all the office goers, we do arrange events and
activities for corporates. Experience thrilling outdoors
events and take part in life changing training sessions.
Post 14 - Underwater Adventure
BT:
An Adventure To Remember

Caption:
See the coral reeves for yourself. Trust us, it’s an
adventure that you’ll remember for a long long time.
Post 15: Jet Ski
BT: Fun, Exciting And Exhilarating Experience

Caption: • 5th Video: 0:01 - 0:03

Keep calm and enjoy an entrancing • 8th Video
experience Jet Ski with PALS • (From the folder of Jet Ski in Super
OUTDOOR. Sharing folder)