MEDIA PLAN

Big Idea
PALS provide outdoor activities in a safe environment
under the watchful eyes of our certified lifeguards.
•High standard of governance.

Objectives
• Disseminate awareness on the services offered
by PALS
• Using of the GCT approach to placing ads.
• Establish PALS as the safest and most
professional lifeguard service in Pakistan
• Focus on packages offered by PALS
Social Media Approach:

•Platforms: Engage audiences on Facebook

and Instagram.
•Align digital platform with the on-ground
activities that are taking place.
•To provide the most relevant information
regarding the services or packages that are
being offered.
Post 1
Ad Post
BT:
Dolphin Watching
For just Rs. 4,500/-

Caption:
Love dolphins? Want to see them in the wild? Come and
join us for an unforgettable trip!
Dolphins are some of the most intelligent and beautiful
creatures on the planet. Relax yourself with Pals Outdoors,
as we take you to the most exotic locations in Pakistan.
Enjoy Dolphin Watching
Call us for booking. Landline: (021) 3516-8113 or Mobile:
0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).
Post 2 - Activities Highlighted
Ad Post
BT:
Keep Adventuring!

Caption:
Bored and don’t know what to do?
Here are 5 activities by Pals Outdoors that you’ll thoroughly enjoy.
☑ Dolphin Watching
☑ Overnight trip camping at Damb
☑ Beach and Reef Karachi
☑ Camping Mubarak
☑ Beach Bash Karachi
Visit us at www.outdoors.pk to learn more.
Call us for booking. Landline: (021) 3516-8113 or Mobile: 0345 555 5689
- 0306 555 5689.
PALS Outdoors is a professional and licensed Tour Operator. (Dept. of
Tourist Services, Government of Pakistan - License # 4162).
Post 3
Ad Post
BT:
Celebrating the new season in style.

Caption:
Oh crab! Looking for things to do in Karachi? Gather your
friends for the ultimate Beach Bash.
For just Rs. 1,500/-.
Call us for booking. Landline: (021) 3516-8113 or Mobile:
0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour Operator.
(Dept. of Tourist Services, Government of Pakistan - License
# 4162).
Post 4 - Poll
BT: Would you rather?
A) Book a Speed Boat
B) Book a Jet Ski

Caption:
Would you rather?

Call us for booking. Landline: (021) 3516-8113 or

Mobile: 0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).
Post 5
BT:
Mubarak Village welcomes you

Caption:
Mubarak Village is like an oasis in the wilderness. The road leading
to it cuts through dusty and arid landscape, with gusts of wind
carrying sand to welcome every visitor.
A visit to this village is mandatory for any Karachiite To learn more,
visit:
https://www.outdoors.pk/tour_packages/camping-mubarak-villag
e/

Call us for booking. Landline: (021) 3516-8113 or Mobile: 0345 555

5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour Operator. (Dept.
of Tourist Services, Government of Pakistan - License # 4162).
Post 6 - Bringing tariff to the page.
BT:
Your travel companion for all your adventures.

Caption:
Stop searching. Start looking for your perfect outing, it's
only a couple of mouse clicks away
Visit our website to learn more:
https://www.outdoors.pk/

Call us for booking. Landline: (021) 3516-8113 or

Mobile: 0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).
Post 7 - Slideshow

Compilation of videos
Caption:
Pals Outdoors - the best way to explore the outskirts of
Karachi during this excellent season without any hassle.

Call us for booking. Landline: (021) 3516-8113 or

Mobile: 0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).
Post 8 –
BT: Ride the Tide.

Caption:
For all water activities, there is only one place to look
towards. Experience the adrenaline rush, as you surf
the clear sea water.
Still thinking it over? Trust us, it will be memorable.

Call us for booking. Landline: (021) 3516-8113 or

Mobile: 0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).
Post 9 –
BT:
Get them off your bucket list.
Dolphin Watching Day Trip ☑
Overnight Luxury Camping At Mubarak Village ☑
Beach & Reef At Mubarak ☑
Beach Bash At Sandspit ☑
Overnight Trip With Luxury Camping At Damb ☑

Caption:
Every travelling enthusiast has their own bucket list. So
start scratching the important activities off.
Call us for booking. Landline: (021) 3516-8113 or
Mobile: 0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).
Post 10 – Video
BT:
Challenge your Team and measure your teamwork

Video that covers all the activities that Pal has to offer:
https://www.outdoors.pk/outdoor-team-building/
Caption:
Exciting outdoor activities can help build teamwork. Test
your team with various challenges and see if you got what it
takes to surpass the toughest of obstacles.

Call us for booking. Landline: (021) 3516-8113 or Mobile:

0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour Operator.
(Dept. of Tourist Services, Government of Pakistan - License
# 4162).
Post 11 –
BT:
Swimming with the fishes
Caption:
Tired of your boring routine life? Change it up with a
glorious marine life adventure.
Visit our website for more details:
https://www.outdoors.pk/

Call us for booking. Landline: (021) 3516-8113 or

Mobile: 0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).
Post 12 –
BT:
Life’s tough. Book a Hut!
Caption:
Sometimes you just want to get away from it all. That’s
where we come in. Book a beach hut from us, and do
something different this weekend.

Call us for booking. Landline: (021) 3516-8113 or

Mobile: 0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).
Post 13 –
BT:
Tag That One Friend Who Always Cancels
Last minute!
Caption:
We all have that one friend that cancels last minute
Lets see if they would miss a trip of this calibre!

Call us for booking. Landline: (021) 3516-8113 or

Mobile: 0345 555 5689 - 0306 555 5689.
PALS Outdoors is a professional and licensed Tour
Operator. (Dept. of Tourist Services, Government of
Pakistan - License # 4162).