Treatment

By David Vaughan
I am investigating to
I am going to prove
find out why people
that the way people
are intimidated about
dress change the way
certain youth
they react.
subcultures.

I am going challenging
I am going to explore
people on why they
how police and act to
think certain cultures
certain cultures.
intimidating.
 Content of Ideas
The angle that I will
be mainly focusing
on will be how The topic that I will be
people change to the focusing on is youth
way they are dressed subcultures and how they
and how people intimidate people and
where they were founded

Subculture
react to them
(More clear opinion)

s
The USP: it will be the
only documentary
that has focused on
why people change to
the way they are
dressed and how
people feel
intimidated by
cultures.
 Content of Ideas
• Why do you think people dress the way they are and why they
act to that youth subcultures? (for example why do you think a
gangster dresses in all black and does bad things.)

• Do the media have an effect of certain youth

subcultures and will that ever change.

• Will everyone fall in to a youth subculture

in the future and what will the reason be
for that?
 Structure of Running Order
• I want to make the contributors more recognisable so they stand
out this is so it will be more appealing.
• My targeted audience will want to have a look in on the topic so
they know more about it so they can find out what actually
happens and how people react to them.
• To execute my idea then I will need to have more experts who are
on both sides of the story this is because it will make it more
interesting to see what side I am mainly focusing in in the
documentary (e.g. I will get people from the streets who think
that it change people and then I could get a expert like a police
man who can tell me if they mainly focus on looking for criminals
who are in a certain youth subculture.)
 Structure of Running Order
Segment 1: vox pops – I will use the vox pops see what people know about youth subcultures and what they think of
them. (question asked; do you know what youth subcultures are?)

Segment 2: intro – I will be telling the audience what youth subcultures are and what I am going to show in the
documentary that I will be making.

Segment 3: I will get a interview with a policeman to ask them if they mainly focus on the certain youth subcultures that
are intimidating or by the way they are dressed.

Segment 4: rhetorical question to see explain what the policeman told me and to keep the audience thinking. (question
asked: so what would happen if we did not have youth subcultures?)

Segment 5: I will then add something to make it more interesting and entertaining for the targeted audience (I will do this
by making it humorous by dressing up differently and walk around a area and see how people react to me, this will show
if people are intimidated about the way people are dressed “I will film this shot by showing what I am wearing and then I
will use a point of view shot to put the audince in first person”)

Segment 6: I will then get two peoples opinions and see how they feel about the way people are dressed and the way
people react to them to show both sides of the documentary.

Segment 7: I will then conclude my documentary and tell the audince what I had found and I will give them advice on
what people think of the way they are dressed and the way people react to the way they are dressed.

Segment 8: I will then do a sign off with clips of little shots from my work that I had filmed.

The ethnicity that my
documentary will be focusing
on are every ethnicity I will
use this in the vox pops to
show the audience what type
of ethnicity the documentary
is about.
The level of education that my
targeted audience would have
reached are people who have
been to collage and finished
university.
The type of consumptions
wmy targeted audince will
watch will be mainly music
channels and programs like
missfits.
My targeted audience that I will be
female and female aged 16-24. this
will appeal to then by; the types of
music that will be played, the Disposable income per a
presenters and the vox pops. month my targeted audience
will be are roughly about 90 a
month because they can be
receiving ema.
Profile of Target
Audience The location that I will be
using will be in the UK.
and Appeal of
Your Idea
I will come across to the a
more formal style of language
this is so it will is
mainstream , this is so it will
The interests of my targeted not be a niche main stresm
audience listening to music, playing
games, football, basketball and
socialising with their mates.
 Focus groups
• In this research I set out to find out if people knew what youth
subcultures where and if they thought that it had effect to the way they
are dressed.
• It was examining the audience by seeing if the age rage that I had picked
knew what youth subcultures were.
• This method suited the research that I had found out because it was a
discussions which gave me ideas.
• This gave me qualitative research because I got the people opinions who
was in the focus groups.
• It was primary research because I looked for what I had found out.
The main things that I had found out for this type of research was what I
could mainly focus on and what the audince would like to find out about
the topic.
 Questionnaire
• I set out to find out more about my targeted audience and what
gender and ethnicity took an interest in this idea.
• This type of research also examined the audience because I was
still finding more information about the targeted audience.
• This type of method suited the research that I was tying to find out
key information that my audience wanted.
• This was quantitative because I had found how many people where
interested in the idea.
• This was primary research because I had made this myself and no
one has researched this before.
This information helped me because I found out what people knew
about the topic and what they didn’t know about the topic.
 Textual analysis
• I set out to find a style of how I was going to set out my ideas
into the documentary.
• examined the content of the research that I found out on how
it made the documentary interesting to the audience.
• This method that I used suited the research that I was finding
out was good because highlighted ideas and how they set it
out.
• The research was qualitative research.
• This it primary research because i was the first to analyse It
In this type of research I found out how I could make the
documentary more entertaining for the audince.
 Facts and figures
• Set out to find facts and figures about this topic so I know what I
could mainly focus on.
• I was examining the content of when I done this research because I
needed to find some facts that I could put in my documentary.
• I think that the method suited the that I used suited the research that
I was conducting.
• This was qualitative research
• This is secondary research because I had found the information form
the internet which means that someone has searched it before
This piece of research helped me decide on what area that I could focus
in the documentary.
 Technical viability
The equipment that I will need for production and post production.
The equipment that need for production are;
• Panasonic Camera – I will use this so I can film the VT package.
• Mono pod – I will use this so I can keep the camera steady.
• Mic – I will use the mic for when I am doing the vox pops.
• Tape – I will use the tape so I can record the video footage on.
• Headphones – I will use headphones so the camera man can hear the sound footage so it
comes out clear to him.

The things that I need for post production are;

• Mac – I will use a mac so I can edit my work so i can cut pieces out that I will not need.
• Computer – I will use the computer so I can create graphics.
• I-movie – I will use this software so I can edit the VT package on.

I will be using these pieces of equipment so I can film the VT package and so I can edit it in
production and post production.
 Technical viability
The crew members that I will have for my production are;
• Camera man – This will me my friend Nathan, because he does a lot of
filming for his work which is GSI.
• Presenter – This will me doing presenting the documentary
• Sound man – This will be my friend Shaun, I have chosen Shaun because he
has also helped Nathan with his work so he has also had experience.

The crew that I will need for post production are;

• Editor – myself because I am very good at it and have the knowledge of i-
movie.

I will use these people because I will not be able to film the VT package by
myself so I will need people to help me.
 Practical viability
The people who will be appear in my production are ;
• Expert – a police man (brother’s mate) I will get in contact by phone and Facebook because I
have his number and as a Facebook friend
• Interviewees – security guard, I will ask a security guard if I can ask him a few questions.
• General public – people in London so I can film vox pops. I will be approaching people on the
streets and asking then questions.
• Shop keeper – I will find a shop keeper and so I can ask him questions about the topic.

The places where I will film this feature are the following people with the following places are;
• I will film the police man in a office so it look more professional.
• The interviewees will be filmed in a shop it looks he is in his own background.
• I will film the general public in London because there are a lot of different ethnicities.
• I will film the shop keeper inside his show and to show the where he works and to show them
what he works as.

I have access to these locations because I am able to travel to the locations by public transport.
 Practical viability
The props and costumes that I will need are;
• Gangsters costume
• Smart costume
I will need these pieces of clothing so I will be able to
show how people react to the way they are dressed.
I will put in archive footage of people in hoods and music
that suits there type of background. I will find this
footage on you tube because it will be easier get access
to and I will not have to ask for permission to use the
footage.
 Guidelines
Media law
There are four area in media law they are Defamation, Contempt of Court, Privacy and
Confidence and Copyright. This is a legal area that refers to the four guidelines.

Ofcom
The role of Ofcom (the office of communications) is to regulate all of the content for the radio
channels and TV channels. There are six main areas for Ofcom they are Reconstructions, Secret
Filming, Payments, Dealing with Contributors, Potentially Offensive Material and Criminality

Editorial guidelines
There role is to regulate the content of the bbc’s radio channels and Tv channels.
There are nine areas that are in the editorial guideline which people have to follow they are truth.
Fairness, Truth and Accuracy, Impartiality and Diversity of Opinion, Editorial Integrity and
Independence, Serving the public interest, Privacy, Harm and Offence, Children and
Accountability
 The market
Gok Wan
• This relates to my TV show because it relate to fashion and my topic focuses about the way people dress.
• I will also relate to my programme because it is humours and the targeted audience I am focusing on watch the programme
quite often.
• My documentary will be different because I will be showing how people react to the they are dressed. It will also compete to a
more niche audience because it is for a younger audience and it has a slight twist to the programme were as Gok Wan is about
fashion only.
Trinny & Susannah
• This also relates to my production because they focus on fashion and I am focusing on fashion changes the way people act and
react to other people.
• The presenters are also funny and I aim to be funny in my product so it draws the viewers in to the production more.
• My programme will be different to Trinny & Susannah because I will be showing how the way people dress change the way
they act were as Trinny and Susannah give tips on how to look younger and to have a more suitable look for people. It will also
be targeted to a more niche audience because I will be focusing on how it changes the way they act when dressed differently.
Ten years younger
• This relates to my production because they focus on how to look younger by using make up this relates to my product because
I it relates to fashion and how to look younger.
• The presenter is also good at using make up because she is looks young when she it quite old now. The presenter is uses a
formal language this is so it will relate to an older audience.
• My program will be different to the ten years younger because I will be using formal language and informal language this is so
that it can relate to the targeted audience which is gaged 16 – 24 year olds. I will also be targeted to a more niche audience
because I will be using people who are with in the age of 16-24 this is so it will meet the bbcs remit. I will also be focusing on
how fashion changes the way people react to other people and how they act to people.
 Commercial viability
The budget
• my production will cost me about 4,000 to make this is because I will
need a lot of equipment for the pre- production, production and the post
production. Most of the money will be mainly spent on the following;
• d-v camera, which costs £240 for three days.
• Back up permits, which cost £600 for thee days.
• The cast, which cost £300 for two people.
• Final cut pro, costs £816 for the software.
• Actor and presenter, which cost £600 for both of them.

This will change people views because it will give them an understanding
of why people dress the way they do and why.
 Commercial viability
My product will also meet the bbc remit because I will be entertaining them with music which will
relate to my targeted audience.
I will inform them by giving them information about youth subcultures and it will answer people react
differently to the way the individual is dressed. I will do this by getting experts like police officers and
security guard react to people depending to the way they are dressed.
I will be educate the targeted audience by showing them tips that they can use so they do not get
people reacting negatively. To them I will do this by showing examples on clips that they can watch this
is so that they watch and learn how to do things differently.

My program will go on TV at 9.00pm after snog, marry, avoid and just before eastenders this is because
it will keep the viewers because the age range of the shows are mainly aged 16 – 24 and it will roll from
snog, marry, avoid into my documentary which will be about youth subcultures talking about fashion
and then into eastenders.
Here is an screen shot off the schedules that will be in the on at the same time as the documentary and
how it will roll into the next show.
I have highlighted were documentary will go in yellow and I have highlighted how my show will roll
into the next show in red as you can see in the screen shot below.