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  • Anjali

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    Priyanka Ingale Jinagouda
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    Marketing ethics deals with the moral principles behind market conduct, applying to areas like products, pricing, placement, promotion and advertising. It is important for organizations to behave ethically to develop positive customer attitudes, create trust with stakeholders, and build a good image. Specific ethical considerations include customer safety, liability and reliability for products, label information and graphics for packaging, packaging safety and environmental impact, and properly distributing products through the supply chain to consumers.

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    Marketing ethics deals with the moral principles behind market conduct, applying to areas like products, pricing, placement, promotion and advertising. It is important for organizations to behave ethically to develop positive customer attitudes, create trust with stakeholders, and build a good image. Specific ethical considerations include customer safety, liability and reliability for products, label information and graphics for packaging, packaging safety and environmental impact, and properly distributing products through the supply chain to consumers.

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    26 views7 pages

    Anjali

    Uploaded by

    Priyanka Ingale Jinagouda
    Marketing ethics deals with the moral principles behind market conduct, applying to areas like products, pricing, placement, promotion and advertising. It is important for organizations to behave ethically to develop positive customer attitudes, create trust with stakeholders, and build a good image. Specific ethical considerations include customer safety, liability and reliability for products, label information and graphics for packaging, packaging safety and environmental impact, and properly distributing products through the supply chain to consumers.

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    of 7

    ETHICS IN MARKETING

    WHAT IS ETHICS IN MARKETING

    Marketing ethics is a area that deals with the moral principle


    behind the market ethics applies to different spheres such
    as in product,pricing,placing(distribution), promotion and
    advertising.
    WHY WE NEED ETHICS IN MARKETING?

    There are many reasons but will notify some


    • When an organization behaves ethically, customer develop more positive
    attitude about the firm,it’s products and it’s services
    • To create values or trust with the key stakeholders
    • To build a good image.
    PRODUCT

    • Customer safety
    • Product liability and reliability
    • Designing for a special needs.
    PACKAGING

    • Label information
    • Packaging graphics
    • Packaging safety
    • Environmental impact for packaging
    PLACING(DISTRIBUTION)

    • Product distribution is one of the four elements of


    marketing mix
    • Distribution of product or service is transporting them for
    manufacture to stockiest,wholesaler,retailer and then to
    consumer.
    THANKYOU.😉

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