&

Marmuzevich Anastasia,
Savkova Anastasia
 Company overview

 Founded in 1908 Founded in 1996

 500 employees 1 000 employees
 Annual Revenue: 20 – 27 million € Annual Revenue: 2,3-2,4 billion €
 Minsk, Belarus Dossobuono di Villafranca di Verona,
Veneto, Italy
 Shareholder
Company structure council

CEO

Headmaster of FD Headmaster of MD Headmaster of QCD

Quality Control
Financial department Marketing department
Department
Company structure
M&A
Silvano Fashion
Group (SFG)
Acquires Milavitsa
 In 2006
 New trends in business

 online-platform

 nanotechnology (eco-underwear
with microcapsules

 Instagram promotion
 Corporate culture

«to invariably give every customer

positive emotions with every purchase
of high-quality goods in our stores»

«to maintain and enhance from year to

year the corporate culture and high
reputation of the employer on the
national and international labor
markets. We focus on the individual
abilities of employees, helping them to
maximize their professional and
personal potential»
Hierarchy Culture
CEO Elena Tkachenko
(since 2015)

Dmitry Dichkovsky
(2001-2013)
Key
Tomas Tool
(chairman of the supervisory board figures
SFG)
Cultural differences

People take test conversation with the immediate supervisor

high-level multi-stage decision-

Conversation with CEO
executive making system

Professional
growth
Cultural
differences
Global approach vs local strategy

Local approach
o 4,859 retail outlets in 54 countries (3,100 - outside
Italy)
o Strengthening e-commerce and expanding omnichannel

Global approach

 enter the
Asian markets
 foreign
markets