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What is Brain Fingerprinting?
Brain Fingerprinting is a scientific
technique to determine whether or not
specific information is stored in an
individual's brain.
huick Overview
ƥ Invented By Dr Lawrence A. Farwell.
ƥ ItVs a patented technique of proven accuracy
in US government tests.
ƥ Ruled Admissible in one US Court as scientific
evidence.
ƥ It has a record of 100% Accuracy.
Öow it works ?
ƥ On seeing a previously known information, a
specific measurable brain response known as a
P300 a MERMER i.e. ?  
 
? ? 
 ?? ? ? ?  

±  ris elicited by the brain of a subject.
What is P300/ ÷ ±÷ ±?
ƥ A MERMER is a part of the brainwave
observed in response to familiar information.
ƥ When the brain recognizes something,
neurons are fired synchronously, eliciting
characteristic changes in brain activity.
ƥ It is these changes, that investigators look for
when trying to determine whether someone
recognizes a particular piece of information.
ContinuedƦ
ƥ When a person is exposed to a rare, but
meaningful information, there is increase in
neuron activity which results in an increase in
voltage, typically within 300ë1000msec after
the stimulus, and that response with increases
voltage is known as P300.
ƥ The utility of the P300 in detection of
deception was recognized as early as 1988,
Öowever, the P300 has only a 87.5% success
rate in revealing the presence of relevant
information in oneVs brain.
Continued...
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stimuli
ƥ Target :          
  
 
ƥ Irrelevant : These       
     
ƥ Probes : Probes are the       
        
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ContinuedƦ
ƥ The main function of our experimental design
is, to create a two-stimulus series for an
individual without the specific information
under investigation, and a three-stimulus
series (with the same stimuli) for an individual
who possesses knowledge of the specific
information under investigation.
ContinuedƦ
ƥ The determination of information present in
oneVs brain consists of comparing the probe
responses to the target responses, which
contain a P300/MERMER, as both are
noteworthy to the subject.
Information present
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Information

]  
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Results
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_ ?  ?
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Comparisons with other
technologies
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Other Applications
ƥ There are several other areas in which Brain
fingerprinting can be used to make life easier
and can aid mankind in many ways. Key fields
where brain fingerprinting can be used are:
2  
ƥ What specific information do people retain
from advertising?
ƥ What specific elements in an ad campaign
have the most impact?
ƥ Öow effective is the product branding
strategy?
Èa  a 
ƥ Aid in determining who has participated in
terrorist acts, directly or indirectly.
ƥ Öelp to identify people who have knowledge
or training in banking, finance or
communications and who are associated with
terrorist teams and acts.
 
2 
a
ƥ With early diagnosis, the progression of
Alzheimer's symptoms can often be delayed
through medications and diet`ary and lifestyle
changes.
ƥ Using the very precise measurements of
cognitive functioning available with this
technology, pharmaceutical companies will be
able to determine more quickly the effects of
their new medications.
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Advantages
  
    

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Conclusion
ƥ It would be inappropriate to generalize the
results of the present research because of the
small sample of subjects.
ƥ But the 100% accuracy and high confidence
level of the results, however, provide further
support for results from previous research
using brain MERMER testing.
ContinuedƦ
ƥ Additional research is required to determine if
brain MERMER testing is a technique which
could tell an investigator that a particular
person possesses this detailed knowledge.
ƥ Additionally, if research determines that brain
MERMER testing is reliable enough that it
could be introduced as evidence in court, it
may be the major criminal investigative tool of
the future.

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