ALPENLIEBE

RURAL ACTIVATION
UTTARPRADESH
2019
OUR UNDERSTANDING

A leader in the 
confectionary
market 
The brand speaks to the ‘child in 
everyone’ & is one of the few brands 
that has successfully connected with 
both kids & adults alike
Alpenliebe - Bring hearts Closer
PROGRAM APPROACH
We will carry out extensive on-ground promotional activities to create brand awareness and consumer experience.

Concept and Touch Point

BTL Activations
Activation Ideation Identification

A. Activation Theme and B. Identified Touch-points – C. BTL Activations –

direction –
• MOMS will propose
ideal target touch
point based
activation ideas.
• Ideology driven
activations.
1. School & Colleges
2. Coaching / Computer
Institute
3. Daily Market /Book
Shops
4. Confectionary Shops
5. Choupal / Sarpanch
Location
• SCP – Kids Engagement
Activity
• Consumer experience
through trust Building
Activity between
consumer & Brand .
SCHOOL CONTACT PROGRAME
The Concept :
The idea is to create an unforgettable experience for the TG by encouraging them to experience the product &
trust towards product .

We will create this experience by following activities :

• Spoon & Alpenliebe Activity: Where Kids have to complete the given distance along wih placing the candy on
spoon and that spoon will hold by mouth only. The winner will get the gift hamper by Alpenliebe and rest of the
participants /audience will get the free sample of Alpenliebe.

• Grab your Alpenliebe : Where Candy will placed on between of the plain board and the two kids will place at
the both the end of board . Kids have to pull the candy by slurping the candy through the force of mouth air
.The winner will get the gift hamper by Alpenliebe and rest of the participants /audience will get the free sample
of Alpenliebe.

During the on-going activity, we will have a surprise for our audience i.e. a meet & greet session of the any
famous local influencer / Public figure ” who will talk to people about “ Alpenliebe”
COACHING / COLLEGE / COMPUTER INSTITUTE
SAMPLING ACTIVITY

The Concept :
The idea is to induce the trials to students at target touch points as Coaching's, Colleges & Computer Institutes.

We will create this experience by following activities :

• Canopy / Promotable promoter driven Activity: We will fix a Canopy / Promotable outside of above mentioned
touch points . Inside of Activity are we will place a Alpenliebe branded dart board wit all flavours . Promoter will
encourage the students to play the game and get the free samples .
DAILY MARKET / BOOKS & CONFECTIONARY SHOPS

The Concept :
The idea is to induce the trials to KIDS & ADULTS at target touch points as Daily Market, Books & Confectionary Shops.

We will create this experience by following activities :

• Canopy / Promotable promoter driven Activity: We will fix a Canopy / Promotable outside of above mentioned
touch points . Inside of Activity are we will place an Alpenliebe branded dart board wit all flavours . Promoter will
approach the KIDS & ADULTS to play the game and get the free samples .
BAAL CHAUPAL

The Concept :
The idea is to induce the trials to KIDS & ADULTS at target touch points as Bal Chaupal at Sarpanch Location.

We will create this experience by following activities :

• BAAL CHAUPAL Activity: It will be an Emcee led activity, where the emcee will gather the crowd for some fun
games and will setup a mini theatre to showcase any Kids based movie i.e. Mowgly. In return the attendees will
get free trials and that would be more engaging.
DESIRED IMPACT
Through this activation drive, we plan to achieve:
Brand recognition
Educate the TG about the product
Customer experience
Increase sales
THANK YOU.