LESSON : 2

TO BUY OR NOT TO
BUY ..........That is the
Question?????
 INTRODUCTION:
We are living In a world of sale and shopping
spree. We are given a wide array of products to
purchase., from a simple set of a spoon and fork to
owning a restaurant . Almost everywhere ,
including the digital space we can find
promotions of product purchase . Product
advertisements are suggestive of making us feel
better or look good. Parts of us wants to have a
products are connected with who we are. What we
want to have and already possess.
Belk (1988) stated that ” we regard
our possessions as part of our selves.
We are what we have and what we
possess.” there is a direct link
between self identity with what we
have and possess. Our wanting to
have and possess has a connection
with other aspect of the Self.
ABSTRACTION
 Material Self
A Harvard psychologist in late nineteenth century
WIILIAM JAMES , wrote in his book , THE
PRINCIPLES OF PSYCHOLOGY , in that
understanding the self can examined through its
different components as: (1) its constituents; (2)
the feelings and emotions they arouse-self-
feelings; (3) the actions to which they prompt ,
self-seeking and self – preservation . The
constituents of self composed such the following:
Material self , the social self, the spiritual self and the pure ego.( Trentman 2016;)

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 we are what we have

Russel Belk (1988 ) posits that”…we

regard our possessions as part of
ourselves .we are what we have and
what we posses” the identification of
the self to things started in our infancy
stage when we make a distinction
from self and environment and others
who may desire our possessions.
 as we grow older, putting importance to material
possessions decreases. However, material
possessions gains higher value in our lifetime , if we
use material possession to find happiness , associate
these things to significant events , accomplishments
and people in our lives. There are even times , when
material possession of a person that is closely
identified to the person, gains acknowledgement
with high regard, even if the person already passed
away.
THANK YOU
FOR
LISTENING
PREPARED BY:
GRACE EMPRESS S. BITOON
ANGELYN P. LIRAZAN
ZYRYLL MIGUEL C. BANTILAN
RONNA G. DELA CRUZ