CLEAN GLASSES

Johana Delpilar García Rodríguez

Angie Katerinne Martínez Rodríguez
 Our product to sell is a lents
mount which contains a cleaning
liquid that runs thought the
frame. Which starts its
funtionality, at the moment of
pressing a small button located
on the top of the same mount.
 CUSTOMERS

COMMON PEOPLE COMMERCIAL SECTORS OF OPTICS

Who need to eliminate the discomfort Located in strategic sites, which

Of having to continually clean the lens are the ones That distribute this
of the glasses, So as to be satisfied type of products.
with the development of a daily
necessities That is generated by
visual problems.
 MARKET RESEARCH

The possible means for

market research are:
1 3
Desk research uses Test trading lets you
Information from the
internet and books.
2 Practice running your
Field research involves business.
Asking potential customers
their opinion of your business.
SURVEY
 MARKETING STRATEGY

  Social Media Business literature

– leaflets and
business cards
The competence more strong in
the market is MIRAFLEX
Is located in Street 76 block 20B-24
Office 503
Barrios Unidos- Bogotá

Miraflex
Bogotá
WHAT DO THEY PRODUCE?

is a company recognized for its high quality and

design, which has a presence in more than 60
countries worldwide. is a leader in the global market
and is characterized by its design, material and the
total absence of metal parts, wide range of models,
sizes and colors.
MIRAFLEX to offer a great variety of frames by
specialists, following the recommendations and
suggestions of visual health professionals,
orthoptists, opticians and optometrists.
 STRENGTHS

 Capacity for adjustment to

specific needs of consumers
 Offer serves as warranties,
insurance and maintenance
 Available technical, technology Jajjajja elige alguna para poner o inventa
and human resources algo modificala como ya tu sabe
WEAKNESSES

Jajjajja elige alguna para poner o inventa

algo modificala como ya tu sabe

 Growth resources
 Polices and process yet to be
development
 SWOT ANALYSIS
STRENGTHS WEAKNESSES

 Capacity for adjustment to  Growth resources

specific needs of consumers  Polices and process yet to be
 Offer serves as warranties, development
insurance and maintenance
 Available technical, technology
and human resources

OPPORTUNITIES THREATS

 Market Growth  Imput new competitors (quantity

 Fow companies offer product or and quality)
services similar  Lost force on the market
 Process optimization  Dilution responsabilities
PLACE
Jajjajja elige alguna para
poner o inventa algo
modificala como ya tu
sabe
COSTS AND PRICES
SURVIVAL BUDGET