Launch of Tata Nano EV

Visual presentation on soft launch at social-media platforms.

Tata Nano EV Brand Guideline
The brand guideline has been re-created keeping in consideration the prime element which is electricity, earth natural
environment and benefits we shall pass on to earth and humanity by using an electric vehicle over the time, which is clean
air, much greener earth and blue skies. On the next slide will see the color palette and logo created after extensive web
search and thought process over Comemercial Electric Automotive Industry
Design – Thought Process &
Concept
The name of the car I have kept same nano to avoid any
disconnect and I believe it’s a strong name, although to
make it more impactful I have slightly changed the styling
of nano…made it more sleek and related I have also
created a sub brand logo for EV – that stands for Electric
Vehicle.

The positive and negative symbols are to denote electricity,

forming a battery icon and appearing as E in the logo,
further I have used lightning bolt symbol to denote power
that will be derived from the car battery (E) to run the
Vehicle V .

The primary color palette consists of colors from nature.

The secondary color palette are proposed color for the cars
which re young, bright full of energy.

Rich, premium and modern city backgrounds have been

used to present tata nano as a premium product.
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