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ELC 590

BEGINNING AND ENDING THE SPEECH


THE INTRODUCTION

1. Get Attention and Interest


- Relate the topic to the audience
- Startle the audience
- Arouse the curiosity of the audience
- Question the audience
- Begin with a quotation
- State the importance of your topic
- Tell a story
2. Reveal the topic

3. Establish credibility

4. Preview the body of the speech


Tips for the Introduction

1. Keep the introduction relatively brief (10- 20% of your speech)


2. Experiment with two or three different openings and choose the one that seems most likely to
get the audience interested.
3. Don’t worry about the exact wording until you have finished preparing the body of your
speech.
4. When you present the speech, don’t start talking too soon. Make sure the audience has quieted
down and is focused on you before you begin.
THE CONCLUSION

1. Signal the end of the speech


- “In conclusion”, “My purpose has been..”, “Let me end by saying”

2. Reinforce the central idea


- Summarise your speech
- End with a quotation
- Make a dramatic statement
- Refer to the introduction

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