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  • Discussion On PLC and BCG (30 June 2020)

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    Wynn Thein Khant
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    The document discusses different strategic analysis models for comparing a company's position to its competitors. It analyzes the company's current strategy using Ansoff's growth vector model and Porter's generic strategies. It then compares this strategy to those of competitors. Finally, it evaluates the company's strategic position using the product life cycle model, BCG matrix, and GE multi-factor portfolio analysis to inform future strategic recommendations.

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    DISCUSSION ON PLC AND BCG (30 JUNE 2020).pptx

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    The document discusses different strategic analysis models for comparing a company's position to its competitors. It analyzes the company's current strategy using Ansoff's growth vector model and Porter's generic strategies. It then compares this strategy to those of competitors. Finally, it evaluates the company's strategic position using the product life cycle model, BCG matrix, and GE multi-factor portfolio analysis to inform future strategic recommendations.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    6 views2 pages

    Discussion On PLC and BCG (30 June 2020)

    Uploaded by

    Wynn Thein Khant
    The document discusses different strategic analysis models for comparing a company's position to its competitors. It analyzes the company's current strategy using Ansoff's growth vector model and Porter's generic strategies. It then compares this strategy to those of competitors. Finally, it evaluates the company's strategic position using the product life cycle model, BCG matrix, and GE multi-factor portfolio analysis to inform future strategic recommendations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 2

    Comparative Analysis--Competitive Position

    Global Corporate Strategy – Franchise, Export, Strategic Alliance


    Current Strategy in Host Countries -- Ansoff (4 Strategies), Porter’s generic (3 strategies , 4 )

    I. Analysis--- Strategy (Selected Organization)---------Competitors’ Strategy


    Penetration/ PRODUCT DEVELOPMENT --------Penetration + Market, Development
    Comparison between strategies that adopted by your org and it’s competitors

    II. Strategic Position - PLC, BCG, GE


    PLC- Product Life Cycle- 5 stages- Research and Development, intro, growth, maturity, decline
    PLC- Inernal Product Position, (Sales, Time)
    Boston Consultancy Group
    • Who developed BCG? (FOUNDING)
    • Why we use BCG?
    • What are the measurement of BCG?
    • Quarants—4. Situation. Explaination
    • Benefit of Using BCG
    • Limitation of Using BCG
    • Position --- Future Strategy???

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