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Human Resource Management-Chapter 1 Dr. Nisha Rana
Human Resource Management-Chapter 1 Dr. Nisha Rana
MANAGEMENT- CHAPTER 1
o HRM is that part of management process which develops and manages the human
element of the enterprise considering their resourcefulness in terms of total knowledge
, skills , creative abilities , talents , aptitudes and potentialities for effectively
contributing to the organizational objectives .
o Functions of HR :
o Managerial functions : planning , organizing , directing , controlling
o Operative functions – employment , development , compensation , appraisal ,
maintenance motivation , personnel records , industrial relations and separation
FEATURES OF HRM
HR POLICIES lay down the decision making criteria in line with the overall purpose of the organization in
the area of human resource management .
Characteristics of a policy -
Policy is an expression of intentions of top management
Policy stated in broad terms
Policy is long lasting
Policy is developed with the active participation of all executives
Policy is in writing
Policy is linked with objectives
NEED AND IMPORTANCE OF HR POLICY
Preliminary investigation:
Labour legislation
Social values and customs
Employees' aspirations
Environment scanning
Identification of policy areas
Analysis of alternative policies
Participation of lower levels
Approval of top management
Implementation of policies
Policy appraisal
POLICIES IN VARIOUS HR AREAS
Acquisition Policies
Minimum hiring qualifications , training and experience
Preferred source of recruitment
Reservations for different groups
Employment of relations of existing personnel
Reliance on various selection devices such as tests , reference check and interviews
Placement of new employees
Orientation of new employees
POLICIES IN VARIOUS HR AREAS
Compensation policies
Minimum wages and salaries
Methods of wage payments
Individual incentive plans
Group inventive plans
Employee stock option plan
Profit sharing
Non – monetary rewards
POLICIES IN VARIOUS HR AREAS
The general concept of the competitive advantage is a reasonably straightforward. Each business tries to gain the
advantage that helps to increase the market share, margins or profits. No firm exists to make employees lucky. They
exist to fund lives of shareholders. No one can complain about the organization building the sustainable internal
environment that brings immediate and long-term benefits compared to competitors on the market. Human Resources
in no exception; it is a strategic business function. It has the HR Strategy, and it can build a significant competitive
advantage for the company.
A comprehensive HR Strategy makes a difference. A smart organization recognizes that competitive and different
people management techniques can make the business attractive. Such an organization attracts the best talents, and
they want to use their creative minds in the favor of the enterprise. They just develop products and services attractive
to customers and profitable for the organization. They can create a successful business that is widely recognized by
competitors.
An efficient management of the capital always brings an advantage. The organization does not lose resources in
ineffective investments. It keeps a tight control over the budgeting process. This applies to the management of human
capital, as well. The right allocation of available resources allows the business to speed up the development of new
products, introduce innovations and focus on small market wars with competitors.
There are several models how to build the
competitive advantage:
Cost Leadership : The most common is the cost leadership strategy. However, it usually brings worst results for all
competitors. Most organization decrease profit margins and cut profits. It is often followed by several cost cutting
exercises, and the leadership team loses its face in front of employees. The innovative business has to avoid this strategy.
Innovation Leadership : Innovations can build a very strong basis for the sustainable development of the competitive
advantage. However, such an organization needs to change its processes, procedures, policies and practices significantly.
This strategy is the most demanding. It requires Human Resources to change the way it works.
Differentiation Leadership: A Differentiation strategy is based on a strategic mix of products and services that is not offered
by competitors. The organization connects services and products to create the unique experience for the customer or client.
This is another approach that can be used in Human Resources. However, it is very difficult to bring a different experience
in Human Resources.
Operational Effectiveness Strategy : Last, the organization can choose the Operational Effectiveness Strategy. The firm
does not focus externally; it streamlines processes and procedures to be quicker and agiler than competitors. This strategy
brings results but it is very difficult to implement. The leadership team has to cross many obstacles and employees are
required to change their behavior.
HUMAN RESOURCE AS A SOURCE OF
COMPETITIVE ADVANTAGE
According to Charles Greer “ In a growing number of organizations , human resources are viewed as a source
of competitive advantage . There is a greater recognition that distinctive competencies are obtained through
highly developed employee skills , distinctive organizational culture , management processes and systems.
It can be obtained with a high quality workforce that enables the organization to compete on the basis of market
responsiveness , product and service quality , differentiated products and technological innovations.
To perform this role the HR manager has become as a strategic partner in the formulation of organization’s
strategies. He creates a competitive edge for the organization by giving strategic focus to human resource
planning , employment , training , appraising and rewarding of personnel.
DEVELOPING CORE COMPETENCE
According to Gray Hamel and C.K. Prahalad , “ A core competence is a bundle of skills and technologies that
enables a company to provide a particular benefit to the customer.” Many world class companies are famous for
their unique core competence like:
Sony : miniaturization (tiny products)
Philips : optical media expertise
Du Pont : chemical technology
Honda : engines
Cannon : optics , imaging , micro-processor controls
Human resources have a great role to play in developing and utilizing core competence for creating competitive
edge for the organization.
The HR manager can be instrumental in nurturing core competence through both individual and collective learning
of human resources.
STRATEGIC MANAGEMENT OF HUMAN
RESOURCES
Policy formulator
Advisory role
Linking pin role
Representative role
Fire fighter or mediator role
Leadership role
Welfare role
CHANGING ROLE OF HR MANAGER
Broad vision
Technical competence
Human relation competence
Organizational competence
Dynamic personality
Communication competence
Emotional stability
Integrity
Problem solving competence
Strategy formulation competence
SAMPLE CODE OF ETHICS FOR HR
MANAGERS