Presenter :-

Rakesh Sharma
MBA (AB) 2nd Year
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 Title of the Project
Market Potential of Hybrid Corn
in Chapra and Gopalganj Districts of
Bihar

Introduction of the Project

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 About Monsanto India
Ltd.
• HISTORY: FOUNDED BY JOHN F.QUEENY

• NAMED COMPANY AFTER HIS WIFE : OLGA

MONSANTO QUEENY

• HEADQUARTER : ST. LOUIS, MISSOURI, 1901

• WORLDS LARGEST & NO.1 HERBICIDE COMPANY

• WORLDS SECOND LARGEST AG.COMPANY(SEEDS)

• OPERATING IN 120 COUNTRIES.

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Agricultural Map Bihar

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Study Area
Gopalganj

• Blocks 14
• Villages 1564

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Study Area

Saran
Blocks 20
Villages 1756

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 Objectives
Objective 1 :- To study the agriculture scenario
and seed market of Chapra and Gopalganj
districts
Objective 2 :-To study the perception of
stakeholders about hybrid corn seed
Objective 3 :- To find out the market potential
for hybrid corn seed
Objective 4 :- To suggest suitable strategy for
promotion of hybrid corn seed
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 Collection of Data
• Data source: Both primary and secondary data will be collected for the
study.

• Primary data: The methodology for the collection of primary data would
involve interview schedules through prepared questionnaires and open
ended discussions with farmers, dealers, distributors and the retailers in
the selected area of Chapra and Gopalganj districts of Bihar.
• Separate Pre-structured questionnaire will be prepared for farmers and
dealers/distributors/retailers. Questionnaires will be consisting of both
closed-ended questions and open-ended questions.

• Secondary data: The secondary data sources would include the web
portals, different magazines, journals and reports available with the tehsil
offices, related ministries, college and University.

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 SAMPLING UNIT
Sample Size
Farmers 192

Distributors Complete enumeration

Retailers 50

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 Sampling Procedure
o In Chapra and Gopalganj district of Bihar, a
sample of 6 blocks having highest area under
maize from all 34 blocks.
o From each selected block,4 villages will be
taken on the basis of Judgment e.g.- Highest
maize growing villages.
o Using purposive sampling, from each village,
eight potential farmers will be selected.
o From Gopalganj and Chapra districts, all
distributors and 50 retailers having highest sales
will be selected.
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 Research Methodology

Objective 1 :-To study the agriculture

scenario and seed market of Chapra and
Gopalganj
Secondary data is required regarding:
- cropping pattern, soil condition, irrigation,
-Corn Seed market
-The hybrid corn seed share in total seed market
-Share of different seed companies in hybrid seed market
-The major competitor of Monsanto in hybrid seed.
different sources like related ministries and company journals etc.
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Objective 2 :- To understand the perception of
stakeholders about hybrid corn seed
The primary data will be collected from Farmers,
retailers, dealers and distributors.
for this the element will be taken like
Babel
Buying behavior
-The price
-Quality
-Promotion
-Packaging

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Objective 3 :- To find the market potential
for hybrid Corn seed.
- No. of Brand
- Brand Share of each
-Trend of each major brand market share over 2 years.
- Mode of Advertisement
- Price structure of each brand
- Availability of product
- customer rating of competitor on key factors

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Objective 4 :- To suggest suitable strategy
for promotion of hybrid corn seed

For this different analysis done after collecting primary

and secondary data by different statistical tool viz.
-SWOT analysis

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