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  • Suppose You Were Appointed As A New CEO of Apple in 1998, When The Company Was On The Verge of Bankruptcy

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    Joan Alejandro Méndez
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    In the late 1970s and early 1980s, Apple dominated the newly formed $3 billion personal computer industry led by products like the Apple II and the revolutionary Macintosh, the first to feature a mouse and graphic interface. However, by the late 1990s Apple was on the verge of bankruptcy, having lost market share to Microsoft and undergone massive layoffs under CEOs Michael Spindler and Gilbert Amelio that hurt employee and customer morale.

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    In the late 1970s and early 1980s, Apple dominated the newly formed $3 billion personal computer industry led by products like the Apple II and the revolutionary Macintosh, the first to feature a mouse and graphic interface. However, by the late 1990s Apple was on the verge of bankruptcy, having lost market share to Microsoft and undergone massive layoffs under CEOs Michael Spindler and Gilbert Amelio that hurt employee and customer morale.

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    17 views3 pages

    Suppose You Were Appointed As A New CEO of Apple in 1998, When The Company Was On The Verge of Bankruptcy

    Uploaded by

    Joan Alejandro Méndez
    In the late 1970s and early 1980s, Apple dominated the newly formed $3 billion personal computer industry led by products like the Apple II and the revolutionary Macintosh, the first to feature a mouse and graphic interface. However, by the late 1990s Apple was on the verge of bankruptcy, having lost market share to Microsoft and undergone massive layoffs under CEOs Michael Spindler and Gilbert Amelio that hurt employee and customer morale.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 3

    1979: The massive success of Apple created a

    massive buzz and showed its dominance in the


    newly formed US$3 Billion Industry
    Suppose you were
    appointed as a Market value of more than US$1 Billion
    new CEO of Apple
    in 1998, when the
    company was on 1984: The apple focused on "Every Person's
    Computer“ Macintosh with amazing graphic
    the verge of interface and launched mouse for the first time
    bankruptcy
    1985: Steve Jobs left the company.
    Value: Apple focused heavily on the existing market
    of sophisticated and creativity-inclined users to sell
    elegant, high margin computers.

    Profits: Microsoft started dominating the market


    share by keeping low prices. PC user under the slogan
    "Windows Everywhere"

    People: Michael Spindler CEO in 1993 and Girlbert


    Amelio CEO focused on massive lay-offs which hit the
    sentiments of employees, people and consumers.
    Eliminate Raise

    Reduce Create

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