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  • Jacqueline Casey

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    Jacqueline Casey was a pioneering female graphic designer in the 20th century. She graduated from the Massachusetts College of Art and worked for MIT, where she created a series of posters to promote their events. As one of the few women working professionally in the field, her work was influenced by Swiss designers and focused on innovative use of typography and grid styles to attract attention and convey messages visually through shape, color, and text.

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    Jacqueline Casey was a pioneering female graphic designer in the 20th century. She graduated from the Massachusetts College of Art and worked for MIT, where she created a series of posters to promote their events. As one of the few women working professionally in the field, her work was influenced by Swiss designers and focused on innovative use of typography and grid styles to attract attention and convey messages visually through shape, color, and text.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    43 views10 pages

    Jacqueline Casey

    Uploaded by

    api-529199923
    Jacqueline Casey was a pioneering female graphic designer in the 20th century. She graduated from the Massachusetts College of Art and worked for MIT, where she created a series of posters to promote their events. As one of the few women working professionally in the field, her work was influenced by Swiss designers and focused on innovative use of typography and grid styles to attract attention and convey messages visually through shape, color, and text.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 10

    Jacqueline Casey

    Graphic Designer
    About

    ● 1927-1991
    ● Parents did not support her in going into an art career
    ● Graduate of the Massachusetts College of Art
    ● Worked for MIT
    ○ Created a series of posters to publicize MIT events
    ○ Few women worked at such a professional level
    ● Her work was influenced by Swiss designers Karl Gerstner, Josef Müller-
    Brockmann, and Armin Hofmann
    Art Movement

    ● Usage of typography in the US


    ● Women in a professional art career
    Specialization

    ● Typography
    ○ An image can create a message and that image becomes the message
    ● “My job is to stop anyone I can with an arresting or puzzling image, and
    entice the viewer to read the message in small type and above all to
    attend the exhibition”
    ● The image attracts the viewer and the text provides information
    ● Word play and visual puns
    1971
    1985
    1970 1964
    1967 1972
    Media Used

    ● Grid style
    ○ Achieve proportional accuracy
    ○ Many graphic designers use this style
    for print layouts, advertisements, and
    websites
    ○ Introduced by Thérèse Moll
    ● Color, type, and shape created points of
    emphasis
    Citations
    ● http://www.eyemagazine.com/feature/article/woman-at-the-edge-of-technology
    ● https://designingwomen.readymag.com/profiles/jacqueline-casey/
    ● https://collection.cooperhewitt.org/people/18053543/bio
    ● https://go.distance.ncsu.edu/gd203/?p=28117
    ● https://www.artsy.net/article/artsy-editorial-artists-grids-inspire-order-rebellion
    ● https://en.wikipedia.org/wiki/Jacqueline_Casey
    ● https://go.distance.ncsu.edu/gd203/?p=28078

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