“Storytelling builds

Storytelling Brands”
-By Kovalik
 Engaging the customer on a Deeper
Level
Storytelling
Involving the Customer in the
process
 The process involves three strategies-
 Reached out to popular bloggers and high-profile digital
influencers, online citizens with large followings, for help in
creating editorial buzz.
Platform  Distribution strategy relied heavily on the use of owned spaces

Management on social-media platforms, including Facebook and YouTube.

 Use of traditional paid media, such as TV ads, as well as paid
digital media.
 Two crucial pieces of Mekanism’s self-proclaimed digital
philosophy involved-
“Building and fostering brand communities”
 “Working at the speed of social media by creating a constant
dialogue with the consumer”
Platform
Management