MCDONALDS

TEAM G
 INTRODUCTION

• McDonald’s Headquartered in the United states, began in 1940.

• In 1948 they reorganized their business at a hamburger stand.
• Entered in India 1996.
• 90% of business is owned and run by independent franchisees .

VISION
“To be the best and leading fast food providers around the globe”

MISSION
“To be our customers favourite place and way to eat and drink”
 7PS OF MCDONALDS
1P-Product

PRODUCT LINE
• Vegetarian menu
• Non vegetarian menu
• Combo meals
• Beverages
• Frozen desserts
PRODUCT ATTRIBUTES
• Quick service
• Family orientation
• Combo offers
• Free Wi-Fi network connections
• Value-pricing
• Happy pocket card
• Red and yellow based physical features
• Quality assurances
 2P-Place

• Located at prime location.

• Easy accessible for customers.
• There are many ways in distribution channel.
 3P-Promotion

• Advertisement.
• Prime focus on targeting in children and customer.
• Scratch card and lucky draw.
4P-Price
 5P-People

• McDs is one of biggest employers both in USA and the UK.

• Fast friendly service
• McD has standard uniform for employs for equality service
treatment.
 6P-Physical Evidence

• Physical evidence impacts not only on the impression customers

but also the way McDs functions.
• Interior
• Staff members
• Building maintenance
• Location and appearance

Physical Evidence

Speed Cleanness Quality Transparency

 7P-Process

• Transparent way of food processing

• Invented most efficient cooking equipment
• Innovative method of packing's and distribution
• Customers are invited to visit the kitchen
• Delivery system
• Quality management
CONCLUSION
THANK YOU!