BHOJPURI FILM

DIGITAL MARKETING
STRATEGY
GROUP – JORU KA GULAAM
OVERALL CAMPAIGN GOAL

Increase viewership of Bhojpuri

Movie in Mumbai Metropolitan
Area

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Team – Joru Ka Gulaam

Ankit Bhargava Hasan

Singh Deepak Raval Nabeel
GMP19-11 GMP19-15 GMP19-21

Karthik Kotikalapudi Mahima

Pakki Amrutha Malani
GMP19-26 GMP19-31 GMP19-39

Mani Rehan Vaibhav

Kumar Hamdulay Mantri
GMP19-42 GMP19-56 Creative Director

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  Bhojpuri Audience

 People who enjoys cringe movie

AUDIENCE
 People who like vivid and colourful

picturization

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 • Budget of movies increased from
around Rs 45 to 50 lakhs in 2001 to
75 lacs – 1 Crore recently

CURRENT • Scaling up of industry with support

from Bihar governments by investing
SCENARIO in film city and film festivals

• Investments from businessmen from

Fiji, Nepal and Mauritius

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 • The highest grosser of the industry
has reached a box office collection of
Rs. 10 crores
CURRENT
• Film producers doubling their
SCENARIO investment at the least

(contd.) • Migrated population are acting as

anchor point for the industry to
flourish

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 • Other regional cinema with similar
target audience

• Bhojpuri cinema catering to blue collar

COMPETITION sector and has to relevant among its
masses and their changing tastes
RESEARCH • Mode of watching movies is mostly on
mobile phones, single screen theatre
or Television and this is where they
have to fight among its competitors

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 What can be done?

 First Look
ONLINE  Teaser
STRATEGY  Trailer, and

 Pre Release of Item Song

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 How it can be done?

 Target Selection
• People who search and/or watch Bhojpuri song
• Meme content creators/cringe pop viewers
ONLINE
 Means of Advertisement
STRATEGY YouTube Ads, Google Search Display, Instagram

(contd.) Sponsored, Facebook Sponsored

 Online Discounts for Nearby Theatres

 Regional Language adds on Google

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THANK YOU