PATANJALI INTRODUCTION

Patanjali Ayurved Limited is an Indian consumer goods company, manufacturing units and headquarters are located in the industrial
area of Haridwar, Uttarakhand

2002

Founder
Founded on LOGO Acharya Balkrishnan Headquartered in REVENUE
2006 and Ramdev Uttrakhand, India 8330 Cr.
Fastest
Fastest growing
growing digital
digital services
services company
company in
in Key Products Offered Key Products Offered
the world
the world
PATANJALI STP ANALYSIS
Patanjali segmented the market by people’s behavioral attributes, i.e. people
SEGMENTATION
who are looking for healthy FMCG products

• Patanjali targeted middle and upper middle-class families who prefer

ayurvedic products
TARGETING
• Patanjali promoted its individual products by investing heavily in
marketing (both mass media like TV, Print etc. as well as BTL )

Healthier and safer products made from natural ingredients at an affordable

POSITIONING
price for all