Professional Documents
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The Coffee Shop Brand
The Coffee Shop Brand
02 COLOR STANDARDS
Here you could describe the topic
of the section 05 BRAND VOICE: TONE & CHARACTER
Here you could describe the topic
of the section
03 TYPOGRAPHY
Here you could describe the topic
of the section
2
INTRODUCTION
3
PERSONALITY
CUTE
Jupiter is the biggest
planet in our Solar
System
NAUGHTY
Despite being red,
Mars is a cold place,
TASTY not hot
Venus has a beautiful
name, but it’s terribly hot
4
LOGO
5
LOGO CONCEPT
CONCEPT
Mercury is the closest planet to the
Sun and the smallest one in the Solar
System—it’s only a bit larger than
our Moon. The planet’s name has
nothing to do with the liquid metal
since it was named after the Roman
messenger god, Mercury
6
OUR CREATIVE PROCESS
7
BRAND CONSTRUCTION
4x 4x
8
DIMENSIONS
PRINT
Offset/Serigraphy
Venus has a beautiful name and is
the second planet from the Sun.
30mm 20mm It’s terribly hot—even hotter than
Mercury—and its atmosphere is
extremely poisonous. It’s the
second-brightest natural object in
the night sky after the Moon
DIGITAL
Web/Video
160px 100px
9
CLEAR SPACE REQUIREMENTS
4x 4x
10
DO
11
DON’TS
12
COLOR STANDARDS
#ec7373 #4a3135
R:236, G: 115, B: 115 R:74, G: 49, B: 53
C:0, M:67, Y: 45, K:0 C:53, M:69, Y: 52, K:63
#e5bc9a #b75b5b
R:229, G: 188, B: 154 R:183, G: 91, B: 91
C:10, M:29, Y: 41, K:1 C:22, M:71, Y: 54, K:12
13
COLOR GUIDELINES
14
TYPOGRAPHY
15
ICONOGRAPHY
17
IMAGES GUIDELINES
18
BRAND VOICE
TONE CHARACTER
Despite being red, Mars is a cold It’s a gas giant and the biggest
place, not hot. It’s full of iron planet in our Solar System.
oxide, which gives the planet its Jupiter is the fourth-brightest
reddish cast object in the sky
19
OUR TAGLINE
Place your tagline here Venus has a beautiful name and is the
second planet from the Sun. It’s terribly hot
—even hotter than Mercury—and its
atmosphere is extremely poisonous. It’s the
second-brightest natural object in the night
sky after the Moon
20
THANKS!
Does anyone have any questions?
addyouremail@freepik.com
+91 620 421 838
yourcompany.com
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22
RESOURCE LINKS
VECTORS
Pack Motivation
Pack Thanksgiving
Pack Coffee Shop Icon Pack
Pack Hotel
Pack Autumn
Pack Barbecue
Pack Take Away
23
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#073763
#b75b5b #3d85c6
#ec7373 #00d6c0
#4a3135 #e5bc9a
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