Professional Documents
Culture Documents
Media Digital
Media Digital
Media Digital
CYBER or
DIGITAL
LITERACIES
MEDIA LITERACY
A little History…
• Media Literacy Education began from US and UK as war
proganda in 1930’s and the rise of advertising in 1960s.
• Used to manipulate perspective of those exposed that gave
rise to educate people to detect falsehood & biases. (Boyd,
2014)
5 Essential
Concepts in the
Analysis of
Media Message
1. Media messages are constructed.
2. Messages are produced with economic, social, political, historical
and aesthetic contexts.
3. Interpretative meaning-making consists of interaction between
reader, the text and the culture.
4. Media has unique languages, like various forms, genres, and
symbol systems of communication.
5. Media representations play a role in people’s understanding of
social reality.
What Media
Literacy is
NOT
1. Criticizing the media.
2. Merely producing media.
3. Teaching with media (videos, presentation etc.) but also
teach about media.
4. Viewing media and analyzing it from single perspective. But
ability and willingness to analyze from multiple positions
and perspective.
5. Media literacy is NOT simply knowing WHAT & WHAT
NOT to watch but “watch CAREFULLY, & think
CRITICALLY”
DIGITAL LITERACY = e-literacy, cyber literacy or
information literacy