MEDIA and

CYBER or
DIGITAL
LITERACIES
MEDIA LITERACY

- the ability to access, analyze, evaluate and communicate

messages in a wide variety of forms (Autderneide 1993)

- ability to access analyze, evaluate and created messages

across a variety of contexts (Christ and Potter 1998)

- the process of critically analyzing and learning to create

one’s own messages in print, audio, video, and multimedia
(Hobbs, 1998)
MEDIA LITERACY
- the ability to identify different types of media and
understand the messages they are communicating (common sense
media n.d.)

- exact type of media varies from television, radio ,

newspaper, magazines, books handouts, flyers etc.

A little History…
• Media Literacy Education began from US and UK as war
proganda in 1930’s and the rise of advertising in 1960s.
• Used to manipulate perspective of those exposed that gave
rise to educate people to detect falsehood & biases. (Boyd,
2014)
 5 Essential
Concepts in the
Analysis of
Media Message
1. Media messages are constructed.
2. Messages are produced with economic, social, political, historical
and aesthetic contexts.
3. Interpretative meaning-making consists of interaction between
reader, the text and the culture.
4. Media has unique languages, like various forms, genres, and
symbol systems of communication.
5. Media representations play a role in people’s understanding of
social reality.
What Media
Literacy is
NOT
1. Criticizing the media.
2. Merely producing media.
3. Teaching with media (videos, presentation etc.) but also
teach about media.
4. Viewing media and analyzing it from single perspective. But
ability and willingness to analyze from multiple positions
and perspective.
5. Media literacy is NOT simply knowing WHAT & WHAT
NOT to watch but “watch CAREFULLY, & think
CRITICALLY”
DIGITAL LITERACY = e-literacy, cyber literacy or
information literacy

• Reading and understanding digital texts in forms of images,

sound, video, music or combination.
• Ability to locate, evaluate, create and communicate information
on various digital forms.
• Technical, cognitive, and sociological skills needed to perform
tasks and solve problems in digital environment.
 SKILLS & COMPETENCIES in Digital
Literacy
• Tool Literacy – hard & softwares.
• Resource literacy – understanding
forms and information resources
• Social-structural Literacy –
production and social significance of
information.
• Research Literacy – using IT tools for
research and scholarship.
• Publishing Literacy – ability to
communicate & publish information.
• Emerging technologies Literacy –
understanding of new developments in IT.
• Critical Literacy - ability to evaluate
the benefits of new technologies.
 SKILLS & COMPETENCIES in Digital
Literacy
• Tool Literacy – hard & softwares.
• Resource literacy – understanding
forms and information resources
• Social-structural Literacy –
production and social significance of
information.
• Research Literacy – using IT tools for
research and scholarship.
• Publishing Literacy – ability to
communicate & publish information.
• Emerging technologies Literacy –
understanding of new developments in IT.
• Critical Literacy - ability to evaluate
the benefits of new technologies.
Media vs.
Digital
Literacy

1. Digital is a subset of media literacy.

2. Media is in digital form. ( not all digital is media)
3. Teaching with media (videos, presentation etc.) but also
teach about media.
4. MEDIA LITERACY is the ability to identify different types
of media and understand the messages they are
communicating; DIGITAL LITERACY is media literacy
applied to the digital media.