E- Dagang

• Perniagaan yang menggunakan peralatan dan

infrastruktur teknologi komunikasi dan
maklumat sebagai medium untuk tujuan
komunikasi dan juga transaksi.
 PELANGGAN

PERNIAGAAN

JUAL

Internet

BELI
PASARAN
 JENIS-JENIS E-DAGANG

C2C
B2B
B2B2C
B2C

C2B O2O
M
Commerce
E-GOV
B2B model focuses on providing products from one
business to another. Many ecommerce businesses
models under this heading.

Examples : ExxonMobil, Boeing, Microsoft, Oracle,

Shell, DHL

B2C is conducted directly between a company and

consumers who are the end-users of the products or
services. Business is conducted online as opposed to
in a physical store.

Examples : Zalora, Tesco, Air Asia, Agoda, Amazon

C2C is a customer to customer, or consumer to

consumer business model that facilitates the
transaction of products or services between
customers.

Examples : Ebay, Craiglists, Mudah, Carousell

C2B or consumer to business is the most recent e-

commerce business model where the end consumers
create products and services which are consumed by
businesses and organizations.

Examples : Priceline, Upwork, Fiverr, Shutterstock

B2B2C is a collaboration process that creates mutually
beneficial service that combines business to business
(B2B) and business to consumer (B2C) for a complete
product or service transaction.

Examples : NIKON, HP, Bridgestone, Oracle, Shell,

DHL, Apple, MPay

O2O or online to offline commerce is where companies

attracts customers from online channels to physical
stores through online marketing strategies. It is also a
way to integrate digital and brick & mortar retail.

Examples : Airbnb, Fave, Uber, Grab, Alibaba

M-Commerce or mobile commerce, the use of

wireless devices such as phones and laptops to
conduct online transactions.
Mobile commerce transactions continue to grow
includes the purchase and sale of a wide range of
products and services, such as online banking, bill
payment and information delivery.

E-Gov (G2C, C2G, G2G, G2B, B2G and G2N)

is a whole new revolution for governments that makes
use of IT to provide citizen services. It involves serving
of citizens via technical mediums without running up to
the government. The solutions are known for making
life and government involved processes easier.
Contoh Platform LAZADA
Contoh Platform Shopee
Contoh Platform E-bay
Storage
E-COMMERCE PAYMENT GATEWAY
 A payment gateway is a service provided by an e-commerce application to authorizes credit card or direct
payments processing for e-businesses, online retailers and traditional brick and mortar. The payment gateway
may be provided by a bank to its customers, but can be provided by a specialised financial service provider as a
separate service, such as a payment service provider.

PAYMENT GATEWAY
e-commerce service where customers can use
credit cards or any other types of internet
transactions while buying products from e-
commerce websites.

A payment gateway facilitates a payment transaction by the transfer of information between a payment portal
(such as a website, mobile phone or interactive voice response service) and the front end processor or acquiring
bank.
A financial arrangement where a third party holds and regulates payment of the funds required
for two parties involved in a given transaction. While the payment is 'In Escrow' the transaction
can be safely carried out without risk of losing money or merchandise due to fraud.
LOGISTIC
INTERNATIONAL DELIVERY
LAST MILE DELIVERY
DIGITAL MARKETING
Pemasaran yang di lakukan melalui platform digital
 Traditional Markerting
Pemasaran yang dilakukan secara klasik/lama
• Surat khabar
• Radio
• TV
• Flyers
• Billboard
• Majalah
• Banner
Traditional Marketing Digital Marketing
• Limited audience • Reach out to maximum
• Global marketing people
• Non-versatile • Targeted
• Delayed communication • Versatile
• Hard to measure • Immediate
• Fix cost • Easy to measure
• Flexible cost
Populasi
penduduk
Shah Alam
yang menggunakan FB
WHY E-COMMERCE ?
Selangor Information
Technology &
E-Commerce Council
Promoting and Advocating Digital Economy Literacy Since 2015
 SELANGOR INFORMATION
TEKNOLOGY E-COMMERCE COUNCIL (SITEC)

• Ditubuhkan di bawah sekretariat Invest Selangor

oleh Kerajaan Negeri Selangor
• SITEC berhasrat untuk membangunkan Selangor
sebagai hab perdagangan serantau untuk e-
dagang dan untuk meningkatkan ekosistem
STARTUP di negeri ini.
• Telah melaksanakan pelbagai inisiatif, dari empat
teras yang menggabungkan pendidikan dan
penyertaan aktif, untuk meningkatkan dan
menyokong rangkaian e-Niaga yang baru di
Selangor.
 SELANGOR INFORMATION
TEKNOLOGY E-COMMERCE COUNCIL (SITEC)

E-COMMERCE STARTUPS

Education Focus Areas

• E-Commerce Classes (15) • Towards IR 4.0
• E-Commerce Masterclasses (8) • Artificial Intelligence (AI)
• Block-chain Academy • Internet of Things (IoT)
• Virtual Learning • Blockchain

Initiatives Events
• Online 100 • Smart City & Future Commerce
• Apps 100 Hackathon ‘17
• StartupQuest Selangor (’16/’17)
Events • Selangor Accelerator Prog
• SEA EC Conference (‘15/’16) • Smart City Conference ‘16
• EC Hackathon • Smart City Forum ‘17
• Future Commerce Forum ‘17
• Overseas Business Summits
• Overseas Industry Study Visits
 4 TERAS UTAMA SITEC

SDCC E-Commerce
Online 100 Apps 100
Education
Objective:
1. Develop Selangor as Trading Hub for e-
Commerce
2. Encourage Selangor SME’s and Micro
SME to embrace in e-Commerce
3. Help 125 SMEs each year to be e-
Commerce ready
4. Help the SMEs to develop their brands by
have own e-commerce website
Benefits for participating:
1. Upskill in e-commerce (Merchant Training)
2. Onboarding to multiple platform
3. Website Branding
4. Training/class from the expert
5. One to One Consultation (eCommerce
Business)
6. Crossborder platform
7. Free Photo Studio Session

TARGET 125 MERCHANTS EVERY YEAR

1. Traditional seller
2. Entrepreneurs
 PARTNERS

Existing Marketplace Partners: Agencies & Business Chamber

1. PKNS Bizpoint
1. Youbeli.com 2. Hijrah Selangor
2. Shopee 3. Dewan Perniagaan Islam Malaysia
3. Lazada (DPIM)
4. Klang Chinese Chamber of
Crossborder Platform: Commerce & Industry (KCCCI)
5. KL Selangor Indian Chamber of
4. e-Romman Commerce Industry (KLSICCI)
5. eBay 6. MDEC
7. MATRADE
8. SME CORP
 SAMPLE

Online 100 Program Brands 100 Program

- Onboarding into online e-commerce - Own an e-commerce website with your
marketplace own domain to promote your own brands
 Online 100 & Brands 100 Onboarding Process

1. Must have Product / Retail Store / Registration Business

Additional Support from SITEC 2. Fill up online application form
1. Product / Service
3. Submit **Supporting Documents
2. Registered Business Retail Store /
4. Approval process by SITEC
Home based
3. E-Commerce Platform 5. Start sell online

4. Digital Marketing
5. Payment / E-Wallet Supporting Documents:

6. Order Management 1. SSM, Form 9, 24 or Form D (SDN BHD)

2. IC Copy business owner
7. Logistic / Delivery Process
3. Utility bills (Selangor Address prove)
8. Customer Support 4. Company Profile (About your Product)
5. Logo in High Resolution
 E-Commerce Education (EC Class)

• Percuma dan terbuka kepada semua

• Dijalankan dalam 3 Bahasa pada setiap Selasa
• 70 telah berlansung sepanjang Jun 2015 - Oct 2018
• Anggaran 100 pax/kelas kehadiran
• Bermula dengan tajuk basic ke pada tajuk yang teknikal
 Selangor Digital Creative Centre

• Launched 5 October 2015 in i-City, Shah Alam

• 11,000 sqft incubator & co-working space
• Houses free photo studio for online merchants
• Where most classes, seminars or activities are held
• Café, photo studio, hot-desking tables, meeting rooms, seminar rooms
Studio
 SITEC Academy

100 60 3

Educational Educational E-commerce

Presentations Videos Modules

Visit Now:
www.sitecacademy.com

• Virtual online learning platform for e-commerce education

• Completely free and accessible to anyone with an internet connection
Pengenalan Kepada Dunia E-
Dagang
 Thank You!

03-5521 8580

www.sitec.com.my

ecclass@sitec.com.my