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You Exec - Product Lifecycle Management Free
You Exec - Product Lifecycle Management Free
PRODUCT
LIFECYCLE
LIFECYCLE
MANAGEMENT
PLM refers to the handling of a good as it moves
through the typical stages of its product life:
(PLM)
development and introduction, growth,
maturity/stability, and decline. This handling involves
both the manufacturing of the good and the
marketing of it.
Mass Communication
Keeps Integrity of Product Maximize profitability at each
Definition through its life life cycle phase
Global Competition
BUSINESS DRIVERS Shorter & Complex
Product Life Cycle
FOR PLM
Product Portfolio
Maximize ROI
Management
• Increasing demand from • Need to develop ways to reduce Leverage • Improve Time-to-Market from
emerging markets cost to deal with pricing from PLM execution to launch
pressures
• Increasing Competition
PRODUCT LIFE CYCLE & ADOPTION ROADMAP
Maturity
Decline
Progress
Initial
Demonstration
Growth and
Research Study
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