COMPANY CASE

ARGOS: CREATING CUSTOMER VALUE AMID

CHANGE AND TURBULANCE
 To what extent do you think the acquisition of
Q1 Argos by Sainsbury’s resulted in delivering
superior value to customers?
Estimated annual savings of
£160 million that satisfy
customers through offers,
price cuts and other
facilities
An Argos center in every
Sainsbury’s branch for
convenience in shopping

250 Argos collection points

Stores transformed into high
within Sainsbury’s that
tech outlets and digital
ensure quick and convenient
stores
delivery
 How is the concept of share of customer
Q2 illustrated in the case study?
 Offers working class
brands as well as other
demographics

750 stores across UK

and Ireland serving
130 million of people

Catalogs and internet

site make it easier to
find necessary
products
 To what extent would you agree with the claim that
Argos’s marketing management orientation is a
Q3 marketing concept? Justify your standpoint with
relevant points from the case study.
 Customer satisfaction
Seeks out what
focus: high tech
customers’ needs and
stores, transaction
wants are
ease

Direct
Feedback
Offers the customers Integrated marketing:
to choose for them both traditional and
through catalogue digital platform for
and website purchasing
 What are the key actions taken by Argos that
Q4 show that the organization is following the
changing marketing landscape?
 High tech
Online Same day
outlets and
marketing delivery
digital stores

Acquired by a
leading
Catalogues suited to iPad layout
supermarket
brand

Offers, price cuts, vouchers to gain new customers

and retain loyal customers
 In view of the stiff competition in the UK retail sector,
Q5 suggest various ways by which Argos could continue to
provide better value to its customers
 Offering samples
Customized
before actually
product
buying

Product
Social media
return/exchange
marketing
option

Smart feedback system:

new product suggestion or
current product/service
improvement