MARKETING PLAN FOR A NEW PRODUCT

PRESENTED BY:
AHMAR NAVEER RANA MUQEET AQIB HABIB NOMAN KHAN MUHAMMAD MOHID
COMPANY PROFILE:

 Established in 2015 by visionary leader Late Junaid Jamshed.

 A national and international firm aims to become leading food company.

 An ethnic food product from farms to plate which speaks for itself.

 Jazaa Foods offers a wide variety of Rice, Pastes, and Masalas with cooking essentials.
GOALS & OBJECTIVES

 As written in Mission Statement Jazaa Foods boasts with state of art production and core team of
professional individuals

 In Vision statement The roots of Jazaa Foods entrenched with single aim of benefitting the customer.

 So that customer knows the true meaning of Jazaa.

PRODUCT PROFILE

 Addition in portfolio of the company Jazaa had launched fresh mixture of Garlic and Ginger Paste.

 These essential ingredient is used in local cuisines and dishes.

 Available in three different packing with affordable price.

SEGMENTATION OF TARGET MARKET

 We have performed process of Segmentation and concluded that people which desire
traditional dishes filled with spices are the target market for our specific product.

 Our Product targets those segments in which in people prefer to cook themselves or who

wants try different taste.

 Our focused customer includes house-wives, travelers, youngsters, professional chefs and
restaurants.
BRAND POSITIONING

 Positioning entails the difference between products of all competitors. Following this we have
performed points of parity and points of difference on our product.

 We have already launched paste range but now we offer same category product with innovation that is
mixed paste.

 We have followed desirability, deliverable and differentiating so that our product withstand on itself.
PRODUCT PLANNING & DEVELOPMENT

 The first batch of sampling took 5 months and opinions from various customer

 An extensive marketing campaign was planned by the company including Print, Digital and Social
Media

 The product is offered in various pack sizes to fulfill the need of domestic kitchen, commercial
kitchens, culinary schools and restaurants.
CUSTOMER VALUE & PRICING DECISIONS

 Customer Value is the level of satisfaction of your customer towards your business which
directly links on your pricing decisions for the product.

 With the rise of digital technologies, increasingly informed consumers expect companies to
listen and respond to them.

 Our company and its product are truly focused towards the customers wants so we
appreciate any new innovation.

 Following all the necessary steps to devise price we have decide our price less than others.
PRODUCT HIERARCHY AND UNITS

 Our product belongs to pastes which was used in raw form in cooking.

 Due to its usage we have developed three different sizes which is 330mg, 750mg and 1kg packing.

 Prices are also diversified and modified than regarding to competitors. Packing of 330mg is Rs180/-
CONSUMER BEHAVIOUR

 Consumer Behavior is an important issue for any brand that how we tends our consumer to buy
product.

 The two main factors which affect on consumer behavior one is Social factors and Personal factors.

 Social factors circled around family members, siblings and neighbours. The experience is shared with
each other which creates value for product

 Personal factors are more influential than social factors that is why we more focus on it. As it influence
those consumers who would not compromise on quality.
COMPETITORS ANALYSIS

 There are major competitors available in market. But Jazaa foods have provided less price than those
brands which are existing.

 We have introduced 10% more quantity than existing brands.

 Our product is fresh and pure not emulsified like prevailing products. Our paste may have short expiry
but it provides the tingeing flavor to consumer.
PLACEMENT/DISTRIBUTION

 Our product is available for segmented target market where spicy and zesty cuisines are preferred
which was middle east.

 We make it available on super markets, utility stores and cooking schools so that consumer reach
becomes much easier.

 Results of market campaigns and research have highlighted specific spots so we emphasis on those
areas.
PROMOTIONAL DECISIONS

 As a existing brand which is performing its operations we used affordable method for marketing
communicating budget.

 We used modern ways of marketing like Social media, Mobile marketing and Sales promotion.

 Nonetheless we have introduced First live cooking show on facebook in which famous stars and chefs
perform live cooking to promote self cooking.
Thank you!